Vivian Tu, aka Your Rich BFF, is back on Not Alone to talk about her new book, Well Endowed, and what it really means to build a life that’s financially aligned, intentional, and values-driven. In this conversation, Valeria and Vivian break down the idea of “optimization” in everyday life, from money habits shaped by childhood lessons (including her now-famous Chinese buffet analogy) to understanding your personal value system and learning how to resist the constant pull of targeted marketing. They dive into media literacy, why spending money feels easier than ever, and how to decide what’s truly worth it. Vivian also gets personal about building a strong financial foundation, getting financially honest with your partner, navigating prenups as a form of choice (not mistrust), and why women need to deeply understand their finances. The episode closes with a thoughtful look at teaching kids about money, estate planning basics, and how to leave behind more than just dollars - plus a peek at Vivian’s new financial platform, Ask Dolly.Follow Vivian Tu on Social MediaInstagram: https://www.instagram.com/your.richbff/?hl=enTikTok: https://www.tiktok.com/@yourrichbff?lang=enYouTube: https://www.youtube.com/yourrichbffListen to Her Podcast: https://www.yourrichbff.com/podcastGet Financial Advice from Vivian: https://askdolly.com/Shop Her New Book HERE: https://www.harpercollins.com/pages/wellendowedShop my look from this episode: https://shopmy.us/shop/collections/3614194Follow me: Instagram: https://www.instagram.com/valerialipovetsky/ TikTok: https://www.tiktok.com/@valeria.lipovetsky?lang=enNot Alone TikTok: https://www.tiktok.com/@notalone.pod?lang=enWhat we talked about: Learn more about your ad choices. Visit megaphone.fm/adchoices