Lightning Round:  Top 10 Reasons You Should Use Stories in Sales

Question:  Johanna from Phoenix   "I had a deal I was sure I was going to win — great rapport, multiple meetings, they loved our demo — and then I lost it to a competitor at the last minute. The buyer said the other company just 'felt like a better fit.' What does that even mean, and how do I prevent it from happening again?"

Book: The Experience Economy by Pine & Gilmore