We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount.



In this episode, Todd Caponi breaks down:

🛑 Buyers respect through leveraging your “willingness to walk away”

🛡️ Defending your pricing structure without hurting trust&nbsp;

🎯 Proving you’re already the winning vendor of choice



--

🏋 30MPC Training: ⁠30mpc.com/training⁠&nbsp;

📈 [NEW] Negotiation Course: https://hubs.li/Q04ltNT30🗣️ 5 Negotiation Talk Tracks: https://hubs.li/Q04ltBCK0🛠️ Weekly Newsletter: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like&nbsp;Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.



30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:


  Prospecting: How to open conversations to triple your pipeline

  Discovery: How to ask questions that uncover massive pain

  Process: How to get big contracts over the line

  Leadership: How to hire and train world class teams.




Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).&nbsp;



Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show…



Get ready, you're going to President's Club.