Burning through 20 meetings a week with zero revenue to show for it?
In this episode, Armand Farrokh breaks down their exact playbook, including:
🎯 How to define "The Slot" and purge low-intent deals from your pipeline.
🐉 The 3-Headed Hydra strategy to multi-thread directly to decision-makers.
🚗 How to run "Pimp My Ride" demos that show only what solves their specific pain.
You're one step closer to President's Club!
📦 Sales Leadership Care Package: https://hubs.li/Q04qnWYp0
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Jul 23
44 min
Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions.
In this episode, Mark Kosoglow breaks down their exact playbook, including:
🚀Shifting from traditional meeting-based stages to a 5-stage psychological agreement framework that prevents late-stage deal stalls.
💡Deploying a "Problem Hypothesis" led discovery call that builds instant executive authority and forces buyers to expose their real gaps.
🔥Using reference calls and deep-dive demos fluidly across any stage to dismantle justification anxiety and consensus paralysis.
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You're one step closer to President's Club!
🧱 How to build your own sales process: https://hubs.li/Q04q1XLV0
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Jul 21
47 min
Nobody ever shows first-time sales leaders how to actually know their numbers.
In this episode, Mark Kosoglow breaks down their exact playbook, including:
📉 How to isolate L1 lagging metrics like qualified pipeline and use L2 conversion rates to pinpoint exact process gaps.
⚙️ The operational framework to instantly determine if a drop in your revenue chain is a team skill issue or a RevOps routing error.
📊 Why relying on simple historical time-based win rates lies to you, and how to transition to cohort tracking for true forecast accuracy.
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🔢 Sales Metrics Pack: https://hubs.li/Q04pGGVv0
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Jul 16
30 min
Most reps trap themselves in the red sea of crappy discovery by stopping at basic operational problems that CFOs refuse to fund.
In this episode, Armand and Nick break down their exact playbook, including:
🚀 Flipping the script on your agenda using the Purpose, Plan, and Outcome framework to disarm prospects in the first 90 seconds.
🌲 Dialing in your Discovery Tree to systematically force champion-level pain down into executive-level business impact.
⏱️ Running the 5-Minute Drill at the tail end of the call to prescribe the buying path, flush out tire kickers, and lock in multi-threaded next steps on the spot.
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You're one step closer to President’s Club!
🎁 The Discovery Care Package: https://www.30mpc.com/blog/the-discovery-care-package
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Jul 14
48 min
We've all felt the heavy silence of a sales floor trying to find its rhythm.
Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine.
Armand’s playbook includes:
🚀 The "Between You, Me, and the Wall" tactic to win over individuals privately before you ever address the group publicly.
📉 The 5 core weekly meetings you need to bookend your team's activity with raw energy and continuous coaching.
🔥 How to run a mock cold call filter during interviews to test for a candidate's coachability and execution under pressure.
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You're one step closer to President’s Club!
🚀 The SDR Leader Pack: https://hubs.li/Q04nGgrk0
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Jul 9
46 min
Most sales onboarding plans are slow, academic, and completely distract sellers from actually selling.
In this episode, Armand and Nick break down their exact playbook, including:
🚀 How to get reps into the game safely using simulated mocks and SMB discovery loops.
📚 The exact 4-week calendar breakdown to balance industry, product, and sales execution training.
🔄 The 4 team rhythms you must run every week to keep your veteran reps sharp and constantly upskilling.
You're one step closer to President’s Club!
🚀 Sales Onboarding Plan Care Package
🏋 30MPC Training
🛠 Weekly Tactical Breakdowns
📚 Things you can steal and use today
Jul 7
1 hr 35 min
In the month of July you can expect:
🔥 Four weeks of free sales training across prospecting, discovery, leadership, and executive selling.
🎒 Step-by-step playbooks for sellers and leaders, straight from 30MPC Enablement.
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You're one step closer to President's Club!
⛺ Summer Sales Camp
🏋 30MPC Training
🛠 Weekly Tactical Breakdowns
📚 Things you can steal and use today
Jul 6
4 min
Stop surrendering your team's time and resources to blind RFPs that are already rigged for your competitors.
In this episode, Konnor Martin breaks down his exact playbook, including:
🎯 Hijacking the clarification period to ask deep discovery questions instead of just defining basic requirements.
🛡️ Supplementing boring text spreadsheets with videos and hyperlinks to sell your differentiated value narrative.
⚔️ Calling the buyer's bluff by issuing a "no-bid" on heavily biased RFPs to force a real live conversation and regain leverage.
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You're one step closer to President's Club!
🏃 3 Proposal Accelerators to close deals faster
🏋 30MPC Training
🛠 Weekly Tactical Breakdowns
📚 Things you can steal and use today
Jul 2
35 min
Tired of prospects hanging up on your cold calls or ghosting after discovery?
In this episode, Nick breaks down their exact playbook, including:
☎️ The "Mr. Miyagi" method to flip objections by agreeing and selling the test drive.
🌳 How to use a Discovery Tree to map operational annoyances to executive-level impact.
🎯 Moving away from meeting-based sales stages to verifiable buyer exit criteria.
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You're one step closer to President’s Club!
🏋 30MPC Training: 30mpc.com/training
📈 Cold Calling Course: https://hubs.li/Q04mZ_-x0
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Jun 30
43 min
🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0
📢 Declare your levers early. There are four levers in a negotiation: Volume, timing of cash, length of commitment, and timing of the deal.
🤝 Trade discounts for predictability. Explain upfront that there is tremendous value in your ability to predict, and you are willing to pay for that predictability in the form of a discount.
⚖️ Paint the trade-offs. When power comes in asking for a final pound of flesh, hold firm by referring back to the levers you shared early and outlining the necessary trade-offs so your champion can evangelize it.
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You're one step closer to President's Club!
🏋 30MPC Training: 30mpc.com/training
🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Jun 25
26 min
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