A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. Scott then pulled up her Shopify store. The numbers were shocking. In one weekend, she made six months' worth of revenue. Two years after the air date, Scott's built Range Beauty into a million-dollar ecommerce beauty brand that’s inclusive of all skin shades and types.
In this episode, you'll learn:
To start your business by social listening
How Range Beauty 10x sales after Scott quit her job
Why you should date your manufacturers
What Shark Tank is like for an indie brand
What it's like to have Emma Grede as a mentor and investor
Why losing her first brand name was a blessing in disguise
How to differentiate your brand in the beauty industry
You need to love sharing your pitch
Challenges as a Black founder in the beauty space
To treat your audience like investors
And much more beauty brand advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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Magazine
Apr 26
48 min
When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a full-fledged partnership. Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by celebrities and Michelin star chefs.
In this interview, you’ll learn:
How Winer lost hundreds of thousands in his first business
The hostile reaction he got from investors while pitching Hexclad
Risking everything he had for Hexclad’s breakthrough
How to deliver the right message for your business
Why Costco was a cheat code for Hexclad
How to make a compelling value proposition
The steps to develop a unique product
How he got Gordon Ramsay as a partner
Advice on monetized relationships with celebrities
And much more DTC business advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Magazine
Apr 19
44 min
If you want to build a website for your business that stands out, Avishai Abrahami believes that you need to care about what your customers are trying to do. Avishai is the CEO and co-founder of the website platform Wix. Founded in 2006, under Abrahami's leadership, Wix has grown to 254M users in 191 countries and 22 languages and went public in 2013 with a $800M valuation. In this episode, Chan and Abrahami break down the fundamentals of business websites and how AI speeds up development for founders with limited resources.
In this episode, you’ll learn:
How to bring your personal story into your website
Why great products focus on what the customer wants
Why Abrahami doesn’t think a 12-hour working day is difficult
His takes on AI and what it looks like in five years
Why he only makes four decisions a quarter
How AI makes a first version website better
Why founders need to be obsessed
What makes a great website for founders
And much more founder and web design advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Magazine
Apr 12
54 min
An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead, they built Loom into a globally used tool with five million users in 230+ countries. In November of 2023, Atlassian acquired Loom for $975 million. Learn how Thomas trusted his gut and made Loom a must-have for the digital workforce.
In this episode, you’ll learn:
The 8-year overnight success story of building Loom
Loom’s key differentiator in the market
How to not bury the lede of your product market fit
Why early-stage founders need to maximize their learnings
The value of a weekly Sunday dinner
About making a product customers will like and pay for
The product-led growth trap
Why every 90 days are different as an entrepreneur
How Thomas monetization Loom
To create a max diff survey for product upselling
Choosing the uncertain path
And much more product development advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Magazine
Apr 5
44 min
How do you go from dead last to the No. 1 restaurant in the world? By channeling your anger. Listen to Nathan Chan and restaurateur-founder Will Guidara discuss the strategy behind making Eleven Madison Park into an icon and the stories that inspired the hit television show The Bear.
In this episode, you’ll learn:
How Guidara went from restaurateur to consultant founder
Why he gamified everything for his team
About the fueling power of anger
Why coming in last changed everything for Guidara
To invest in unscalable things
The story that inspired an iconic TV scene
Off-brand ideas will bring your customers joy
Why hospitality is competition-proof
About an online business with impeccable hospitality
The value of spending time with your customers
About the “one push-up” mentality
And much more customer service advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Magazine
Mar 29
45 min
Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email marketer Chase Dimond returns to the podcast for a state of email marketing in 2024, including what AI tools are helping brands reach their audience efficiently. Dimond is an ecommerce email marketer and partner at Structured. Since launching in June 2018, Structured has helped clients send over a billion emails, resulting in over $150 million in email-attributable revenue.
In this episode, you’ll learn:
Why email accounts for up to half of ecommerce revenue
7 steps to set up your email marketing program
Why email only converts if you have good leads coming through
How frequently you should send emails
Why a preference page will save unsubscribes
Frequency vs variety
Why you should allow people to self-select
About AI email tools
Dimond’s AI hacks for scaling content
What is predictive analytics
And more email marketing advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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Magazine
Mar 22
39 min
From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom to go all-in on the internet, and within three months, he hit six figures in revenue. In this episode, Flom reveals how he approaches his content creation, which has amassed 30 billion views on YouTube, Facebook, and TikTok. Surprisingly, his success started by making himself disappear.
In this interview, you’ll learn:
Why Flom’s real job is a data analyst
How to make swipe-feed algorithm content
Why everything is about the opening shot
What does “barrier to exit” mean for social
Why Flom is the #2 creator on YouTube behind Mr. Beast
Why anonymity is Flom’s strategy
Views vs. reach
TikTok’s secret creator test
The importance of watch time percentage
How he lost his TikTok account twice
And much more short-form content strategy…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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Magazine
Mar 15
1 hr 8 min
Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor.
In this episode, you’ll learn:
Anaita’s backstory from accountant to eBay seller to founder
About her book, Sell Anything Online
Anaita’s sales formula
Why TikTok is the best way to get brand awareness
Her 15-minute TikTok creation strategy
Why your bio link needs multiple pathways
That you don’t need to show your face in content
Why sustainable packaging is easier than it seems
About the thank you card debate
The importance of demand and cash flow
How to not get overwhelmed with AI tools
And much more small business advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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Magazine
Mar 8
39 min
Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing consulting and explain why free products are cheaper for your business in the long run. If you haven’t seen Patel on social media, he’s the co-founder of Crazy Egg and Hello Bar and helps companies like NBC, GM, HP, and Viacom grow their revenue.
In this episode, you’ll learn:
How to generate leads using referrals
Why Neil believes “growth at all costs” is wrong
How to prioritize profitability in your business
That giving away a free product works
How to make marketing financially viable
Patel’s AI tools for data and content production
Why AI isn’t a magic solution to business problems
What’s difficult about implementing AI
And much more marketing and AI advice…
*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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Magazine
Mar 2
37 min
Forgetting to hit record, the power going out, meeting heroes, and gaining friends. 500 episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of the Foundr Podcast, Chan lays everything on the table for a special AMA (ask me anything) from his favorite founders–YOU!
In this episode, you’ll learn:
The workplace horror story that shaped Nathan
The origin of the podcast
What makes the best and worst interview guest
About successful founders who’ve started from nothing
Awkward and funny moments from 500 podcast episodes
The most common advice from guests
How Nathan got comfortable in front of the camera
Nathan’s daily routine and habits
Ecommerce advice from Nathan
And much more behind the scenes of the podcast…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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Magazine
Feb 23
42 min
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