A $5 webinar registrant can quietly lose you money while a $16 one prints it, and the number that tells you which is which is one most course creators never run. Get the Webinar Ad Playbook for $27 I walk through the two-hands math. What each registrant earns you, which is your launch sales divided by your registrants, against what you pay to get one. I use a client whose webinar brought in $29,000 from 483 registrants, so each was worth $11.34, and then I give you the conservative rule fo...
Oct 26
5 min
If the work you're best at isn't the work you're most passionate about, you can still build something you're happy to run. Book Your Free Ad Strategy Session I talk about why your best skill doesn't have to be your favorite thing to do, and I use a client whose Facebook and Instagram ads bring in leads for under a dollar to show what happens when you build on what you're already good at. Listen now and see why being great at work you don't love can still make you happy. Watch this ...
Oct 19
6 min
You sell one high-ticket offer, not a bunch of low-ticket ones, so you've told yourself Facebook ads aren't for you, because everyone says they only pay off if you spend thousands a month. I talk with Stacey Brass-Russell about how she sells a $9,000 program on $25 a day in Facebook ads, filling a free event with about 200 of the right people. Click here for a free strategy session Get your Genius Edge DiagnosticFollow Stacey on Instagram We get into how one of her launches actuall...
Oct 12
47 min
If you’ve been thinking about handing off your Facebook and Instagram ads for months and you keep deciding you can’t tell whether it would be worth it, you’re probably missing one number. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I walk through the two numbers that tell you whether hiring an ads manager actually pays off, and I run them on screen so you can watch the decision make itself. I also show why every month you wait is a month that math doesn’t get to work...
Oct 5
13 min
You know hiring an expert could help your business grow, but when you see the price, you start wondering if you should just do it yourself. Book Your Free Ad Strategy Session I talk about why course creators with successful businesses still hesitate to spend money on things like sales page copy and ad management, even when those investments could improve their results. I also break down what it can cost you when you keep spending your own time and energy trying to figur...
Sep 28
15 min
If you’ve been waiting until you have a bigger budget to run Facebook and Instagram ads, I think Melissa Webb’s story will give you the confidence to start. Join Melissa's free training: Homeschool Writing That Makes Sense Get Done-For-You Ad ManagementGet your Spot in The Ad Room Melissa shares how she filled a webinar, grew her email list, and made a profit while spending less than $200 on ads. We also talk about why you don’t need a huge budget to get results if your of...
Sep 21
46 min
If your offer is already making sales but you keep thinking you need a better funnel before you can run ads, you may be more ready than you think. Get your spot in The Ad Room I explain why a simple funnel that already makes money can be enough to start using Facebook and Instagram ads. You do not need a complicated setup if what you have is already working. Listen now to see if your current funnel is ready for ads. Watch this episode on YouTube! Please click he...
Sep 14
6 min
If creating content is bringing in sales but taking up too much of your time, there may be another way to grow. Get your spot in The Ad Room I talk about how Facebook and Instagram ads can bring new people into a funnel that already works, so you don’t have to depend only on posting more content. Ads can help you reach more people without spending more hours creating content. Listen now to see how ads can help you grow what’s already working. Watch this episode on YouTube! Pl...
Sep 7
8 min
If you’re spending money on Facebook and Instagram ads but aren’t sure they’re helping your launches, Shannon Matson has a simple approach worth hearing. Get Instant Access to Shannon's Private Podcast to see how 6- and 7-figure businesses keep demand high in today's attention economy.Get a free ad strategy session. Shannon shares how she grew from $16,000 organic launches to seven-figure launches without running the ads herself. We talk about how she uses ads to bring in new p...
Aug 31
43 min
Feeling stuck because your Facebook and Instagram ads stop working every time you increase your budget? Get your spot in The Ad Room I explain why the real problem often isn't your ads at all, but what happens after someone clicks, and I share simple ways to find the bottleneck that's holding your growth back. I also walk through a real example of how a few small changes helped break through an ad spending ceiling. Listen now and see what might be limiting your ads befo...
Aug 24
8 min
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