João Pedro Paes Leme, the co-founder of content studio and influencer marketing agency Play9, joined Storyhunter co-founder Alex Ragir on this episode of The Rough Cut. This was filmed before the Coronavirus pandemic spread to Brazil or the US. Last year, João Pedro founded Play9 with Felipe Neto, the second-biggest YouTube star in the world. Play9 manages some of the biggest influencers in Brazil, like soccer icon Marta, influencer Bruna Gomez and Final Level, an online gaming hub. Alex and João Pedro discussed Joao’s transition from director of sports journalism for media conglomerate Rede Globo to combining entertainment with e-commerce, the rise of TikTok, and what it means to live in “The Age of Authenticity”. For more info on Storyhunter, visit www.storyhunter.com. To watch the full interview, head to www.blog.storyhunter.com/theroughcut.