Jack Teuber, the Managing Director and Creative Leader for PricewaterhouseCoopers joined Storyhunter co-founder Alex Ragir on this episode of The Rough Cut. Jack launched PWC’s in-house agency in 2012 and established it as a virtual agency, so he has over 100 creatives remotely throughout the United States. Alex and Jack talked about how brands should establish their tone during the pandemic, how to effectively manage creatives while working remotely and the future of in-house agencies.
Jenna Young, Weber Shandwick's executive creative director, and four-time Cannes Lions winner, joined Storyhunter co-founder Alex Ragir on this episode of The Rough Cut. Alex and Jenna talked about the state of the PR industry during the Coronavirus pandemic, how to safely manage video production teams, advice for young creatives who lost their jobs and how brands need to change their messaging to hit the right tone as the news cycle changes week by week during the Covid-19 outbreak.
Mosheh Oinounou, the former Executive Producer of CBS Evening News and the networks 24-hour news offering, CBSN, joined Storyhunter co-founder Alex Ragir on this episode of The Rough Cut. Mosheh has been working with Conde Nast on developing shows for Quibi, and using his Instagram account (@mosheh) to provide aggregate real-time coverage of the Coronavirus pandemic on his Instagram Stories. Alex and Mosheh talked about ways that the coronavirus pandemic is forcing us to evolve as journalists, covering news on Instagram Stories, the importance of quality journalism during this particular crisis and what aspiring journalists should do to set themselves up for a career like his. For more info on Storyhunter, visit www.storyhunter.com. To watch the full interview, head to www.blog.storyhunter.com/theroughcut.
João Pedro Paes Leme, the co-founder of content studio and influencer marketing agency Play9, joined Storyhunter co-founder Alex Ragir on this episode of The Rough Cut. This was filmed before the Coronavirus pandemic spread to Brazil or the US. Last year, João Pedro founded Play9 with Felipe Neto, the second-biggest YouTube star in the world. Play9 manages some of the biggest influencers in Brazil, like soccer icon Marta, influencer Bruna Gomez and Final Level, an online gaming hub. Alex and João Pedro discussed Joao’s transition from director of sports journalism for media conglomerate Rede Globo to combining entertainment with e-commerce, the rise of TikTok, and what it means to live in “The Age of Authenticity”. For more info on Storyhunter, visit www.storyhunter.com. To watch the full interview, head to www.blog.storyhunter.com/theroughcut.
Dan Kelleher, Chief Creative Officer of Deutsch, stopped by this episode of The Rough Cut with Alex Ragir. Deutsch is an advertising agency started by the father of TV personality Donny Deutsch, and they represent brands like Busch, Reebok, Taco Bell and Budweiser. Alex and Dan discussed the growing prominence of short-form content, using video assets in multiple ways, why you shouldn’t pump out content for the sake of content itself, and career advice for young creative professionals. For more info on Storyhunter, visit www.storyhunter.com. To watch the full interview, head to www.blog.storyhunter.com/theroughcut.
Erica Berenstein, head of video for BITV, the newly launched video arm of Business Insider, joined Storyhunter co-founder Alex Ragir on this episode of The Rough Cut. Erica, who previously worked at The Wall Street Journal and The New York times as a video journalist, spoke with Alex about the evolution of video journalism, pitching story ideas to Business Insider via Storyhunter, how to craft a winning video pitch and how to improve your story structure. To watch the video interview, head to blog.storyhunter.com/theroughcut. To learn more about Storyhunter, whether you want to begin freelancing or hire a crew on the platform, go to www.storyhunter.com.
Noah Mallin, Wavemaker’s Head of Content & Experience, spoke with Storyhunter co-founder Alex Ragir during Advertising Week in New York City (since this interview, Noah has left Wavemaker). Wavemaker is the second largest media agency in the world, and they run advertising for L’Oreal, Xerox, IKEA and many more international brands. Alex and Noah talked about how to implement a “Whole Cow” approach for your video strategy, why podcasts continue to grow in popularity and how to build digital content that appeals to a younger audience. To watch the video interview, head to blog.storyhunter.com/theroughcut. To learn more about Storyhunter, whether you want to begin freelancing or hire a crew on the platform, go to www.storyhunter.com.
Jason Xenopoulos, VMLY&R New York's CEO & North American Chief Creative Officer, is a creative entrepreneur whose media ventures have spanned from film and television to music, advertising and technology. Jason began in advertising in South Africa as an entrepreneur and now represents brands such as Ford, Dell and Wendy's at VMLY&R. On this episode of The Rough Cut, he talks to Alex about digital content strategy, why paid media can be dangerous and how adopting unconventional, guerilla tactics from ninjutsu and jiu-jitsu can help you succeed in entrepreneurship and digital advertising. To watch the video interview, go to blog.storyhunter.com/theroughcut. To learn more about Storyhunter, whether to join as a freelancer or hire a crew, go to storyhunter.com.
Over the course of 2019, Storyhunter co-founder Alex Ragir traveled all around the world speaking to some of the brightest minds in the Media & Advertising industries, from the Cannes Lions Festival of Creativity, to Advertising Week New York, to ANA Masters of Marketing Week. Each conversation brought a unique perspective, and fascinating insights on the past, present and future of media. Hear what the heads of content or marketing from companies like Hersheys, Instagram, The Clorox Company and Twitter said when asked: “What should we expect in our industry in 2020?”
Riyaad Minty, director of digital for Turkish Radio & Television, or TRT, Turkey’s largest media company and one of the largest public broadcasters in the world, joined Storyhunter co-founder Alex Ragir on the season finale of The Rough Cut. Alex and Riyaad discuss how Riyaad has essentially become a serial “intrapreneur”, or someone who acts like an entrepreneur within large companies, leading their innovation departments and implementing entrepreneurial methodologies and practices that drive innovation. They also discuss the building blocks behind the founding of AJ+, the importance of diversity in storytelling, how TRT uses Storyhunter, and the challenges of being a millenial managing teams of millenials. To watch the video interview, go to: https://blog.storyhunter.com/theroughcut/home To learn more about Storyhunter, whether to join as a freelancer or to hire crew through the platform, go to Storyhunter.com
Dec 17, 2019