Storyhunter co-founder Alex Ragir meets with the world’s most innovative minds in media and marketing with a mission to unlock the secrets of storytelling, content strategy and video production in the digital age. Produced by Storyhunter, the leading video creator marketplace, each episode is filmed by local Storyhunter freelancers on the ground and also published by Entrepreneur.com.
Dan Kelleher, Chief Creative Officer of Deutsch, stopped by this episode of The Rough Cut with Alex Ragir. Deutsch is an advertising agency started by the father of TV personality Donny Deutsch, and they represent brands like Busch, Reebok, Taco Bell and Budweiser. Alex and Dan discussed the growing prominence of short-form content, using video assets in multiple ways, why you shouldn’t pump out content for the sake of content itself, and career advice for young creative professionals. For more info on Storyhunter, visit www.storyhunter.com. To watch the full interview, head to www.blog.storyhunter.com/theroughcut.
Erica Berenstein, head of video for BITV, the newly launched video arm of Business Insider, joined Storyhunter co-founder Alex Ragir on this episode of The Rough Cut. Erica, who previously worked at The Wall Street Journal and The New York times as a video journalist, spoke with Alex about the evolution of video journalism, pitching story ideas to Business Insider via Storyhunter, how to craft a winning video pitch and how to improve your story structure. To watch the video interview, head to blog.storyhunter.com/theroughcut. To learn more about Storyhunter, whether you want to begin freelancing or hire a crew on the platform, go to www.storyhunter.com.
Noah Mallin, Wavemaker’s Head of Content & Experience, spoke with Storyhunter co-founder Alex Ragir during Advertising Week in New York City (since this interview, Noah has left Wavemaker). Wavemaker is the second largest media agency in the world, and they run advertising for L’Oreal, Xerox, IKEA and many more international brands. Alex and Noah talked about how to implement a “Whole Cow” approach for your video strategy, why podcasts continue to grow in popularity and how to build digital content that appeals to a younger audience. To watch the video interview, head to blog.storyhunter.com/theroughcut. To learn more about Storyhunter, whether you want to begin freelancing or hire a crew on the platform, go to www.storyhunter.com.
Jason Xenopoulos, VMLY&R New York's CEO & North American Chief Creative Officer, is a creative entrepreneur whose media ventures have spanned from film and television to music, advertising and technology. Jason began in advertising in South Africa as an entrepreneur and now represents brands such as Ford, Dell and Wendy's at VMLY&R. On this episode of The Rough Cut, he talks to Alex about digital content strategy, why paid media can be dangerous and how adopting unconventional, guerilla tactics from ninjutsu and jiu-jitsu can help you succeed in entrepreneurship and digital advertising. To watch the video interview, go to blog.storyhunter.com/theroughcut. To learn more about Storyhunter, whether to join as a freelancer or hire a crew, go to storyhunter.com.
Over the course of 2019, Storyhunter co-founder Alex Ragir traveled all around the world speaking to some of the brightest minds in the Media & Advertising industries, from the Cannes Lions Festival of Creativity, to Advertising Week New York, to ANA Masters of Marketing Week. Each conversation brought a unique perspective, and fascinating insights on the past, present and future of media. Hear what the heads of content or marketing from companies like Hersheys, Instagram, The Clorox Company and Twitter said when asked: “What should we expect in our industry in 2020?”
Riyaad Minty, director of digital for Turkish Radio & Television, or TRT, Turkey’s largest media company and one of the largest public broadcasters in the world, joined Storyhunter co-founder Alex Ragir on the season finale of The Rough Cut. Alex and Riyaad discuss how Riyaad has essentially become a serial “intrapreneur”, or someone who acts like an entrepreneur within large companies, leading their innovation departments and implementing entrepreneurial methodologies and practices that drive innovation. They also discuss the building blocks behind the founding of AJ+, the importance of diversity in storytelling, how TRT uses Storyhunter, and the challenges of being a millenial managing teams of millenials. To watch the video interview, go to: https://blog.storyhunter.com/theroughcut/home To learn more about Storyhunter, whether to join as a freelancer or to hire crew through the platform, go to Storyhunter.com
Stacey Grier, Chief Marketing Officer for The Clorox Company, which won “Best In-House Agency” this year from the In-House Agency Forum (IHAF). Stacey is in charge of marketing for household brands like Clorox, Pine-Sol, Burt’s Bees and Brita. Storyhunter co-founder Alex Ragir sat down with Stacey to discuss how to develop an ecosystem of content creators, purpose-driven brands, influencer marketing strategy, and how consumers expect different production quality in different forms of media. For more info on Storyhunter, head to www.storyhunter.com and to watch the full interview, head to www.blog.storyhunter.com/theroughcut.
Alan Schulman, Chief Creative Officer of Deloitte Digital, spoke with Storyhunter co-founder Alex Ragir during Advertising Week in New York ( #AWNewYork). Alex and Alan discussed how his passion for Jazz enriches his 30 year career in advertising, how brands need to create content more like news agencies, and how data needs to be interpreted correctly to optimize your digital strategy. To watch the video interview, go to: https://blog.storyhunter.com/theroughcut/home To learn more about Storyhunter, whether to join as a freelancer or to hire crew through the platform, go to Storyhunter.com
This is part 2 of our series featuring Jeffrey Wisenbaugh, the head of content for @instagram account on Instagram, the most popular social media account in the world with over 318 million followers. Storyhunter co-founder Alex Ragir sits down with Jeffrey to discuss tips for creators on Instagram, how Storyhunter freelancers can optimize their profiles to get hired by Instagram, how to use the platform’s “three surfaces” in the most effective way. To learn more about Storyhunter, whether to join as a freelancer or to hire crew through the platform, go to Storyhunter.com
Storyhunter co-founder Alex Ragir went to Instagram’s New York offices to chat with Jeffrey Wisenbaugh, their head of content who runs the @instagram account on Instagram, the most popular social media account in the world with over 317 million followers. They discuss building a content team within Instagram, how to create stories that will resonate with arguably the most diverse audience every, and how they’ve used Storyhunter to hire crews and directors of photography for their IGTV series #Advocates, #DoYouFollow and #Hidden Gems. This is part 1 of a 2-part series with Jeffrey. The second part will go live next week, focusing on the best ways to create videos for Instagram as a creator or as a Storyhunter filmmaker.
Storyhunter co-founder Alex Ragir went to sate down with Kate Whitney, the director of digital for Pernod Ricard, the world’s second-largest liquor distiller, during New York’s Advertising Week. Alex and Kate discussed the importance of authenticity in today’s media saturated world, the state of the digital video industry, the power of brand loyalty and the three pillars of Absolut Vodka’s content strategy.
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At ANA’s Master of Marketing Week conference in Orlando, FL, Storyhunter co-founder Alex Ragir sits down with Charlie Chappell, head of integrated media and communication planning for The Hershey Company. They discussed the state of the advertising industry, the convergence of media and creative, how he works with content teams, and why data is actually an unlikely benefit for the creative development in the advertising industry.
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