Thinking Out Loud
Thinking Out Loud
CTAM
The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.
Peter Csathy: Rules of the Media Race Are Changing – Bold Predictions on Mega Tech & Future M&As
Peter Csathy, founder and chairman, CREATV Media delivers his performance scorecard of the media landscape with strategic predictions about the top streamers, recent M&A deals, and important trends. Peter defines a “great reopening” by detailing how companies are reimagining their business around IP franchising and applying transformational technology that enables improved content production efficiencies and localization for international markets like never before.
Jun 29, 2021
1 hr 7 min
David Smyth, Founder and CEO, YouLook: Not so FAST, AVOD's Global Rise
David Smyth, Founder and CEO, YouLook.tv, joins host Vicki Lins to outline the development and marketing behind launching the United Kingdom’s first independent AVOD service.   As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.
Jun 1, 2021
29 min
Jon Giegengack, Hub Entertainment Research: The Evolution of Video Branding
The intersection of technology and entertainment has had a fundamental impact on the evolution of TV, transforming the way audiences consume content and how media companies compete for consumers' time and attention. Host Vicki Lins sits down with guest Jon Giegengack to discuss Hub Entertainment Research findings on consumer awareness, understanding, and perceptions of the top players across the TV ecosystem—including both TV distribution platforms and TV networks as well as examining the impact of these brand perceptions on which services consumers use and viewing decisions. 
May 10, 2021
36 min
Tedd Cittadine, VP, Content Partnerships, Roku: How Content Providers Grow and Scale Their Audiences on the Roku Platform
2020 kicked off the streaming decade, but the growth of streaming skyrocketed faster than even those at the front seat initially predicted. Guest Tedd Cittadine, VP, Content Partnerships, Roku Inc. unpacks what this transformational shift in viewing behavior means for content makers looking to connect with engaged audiences on TV streaming. Tedd discussed the growth opportunities that the Roku platform can offer both AVOD and SVOD services from user acquisition, customer retention, brand marketing, advertising, ad technology and more. Tedd also details the marketing strategy behind the success of the free AVOD service The Roku Channel, the acquisition of Quibi’s multimillion-dollar portfolio original programming and what the growth of streaming means for advertisers, content providers, consumers and the television industry at large.
Apr 14, 2021
38 min
Will Pearson, Chief Operating Officer, iHeartPodcast Network - The Podcast Renaissance
Guest Will Pearson details the evolution of podcasts from a medium bound by Q&A formats, into a safe space for creators to develop uncaged storytelling, and where larger brands can harvest IP and reach diverse, untapped audiences. The television industry has certainly taken notice as evidenced by iHeartRadio's partnerships with talent, creatives and media giants like ViacomCBS and WarnerMedia to develop TV and streaming series into podcast franchises. Host Vicki Lins and Will explore the nuances of podcast content discovery, ad strategy and what’s on the horizon of the podcasting landscape.
Mar 9, 2021
40 min
Kevin Beggs, Chairman, Lionsgate Television Group: The Upside to Disruption
Guest Kevin Beggs details an “undefined” television landscape that is creating a new breadth of programming. Known for the production of brand-defining shows such as Mad Men, Orange is the New Black and Weeds, Beggs describes an upside to the industry’s disruption. Consolidation and new distribution platforms have rejuvenated traditional programming, creating a world of opportunity for new voices, genres, and storytelling that can be heard anywhere, anytime. 
Feb 10, 2021
32 min
Reimagining the Viewer Experience
Thinking Out Loud, host Vicki Lins sits down with Miheer Walavalkar, CEO and Co-Founder of LiveLike, an audience engagement platform, for an insightful conversation on emerging technology and opportunities for broadcasters to deliver customized viewing experiences and drive monetization, subscriptions and advertising.
Jan 6, 2021
27 min
Innovation is a Team Sport
Real game-changers are not necessarily individuals with recurrent “aha” moments, but rather, leaders who effectively make space for new perspectives and solve problems by creating working environments where diverse ideas thrive. In this episode of Thinking Out Loud, host Vicki Lins sits down with Harvard Business School professor Dr. Linda Hill to discuss her research on some of the world’s most successful companies and how organizations can develop cultures that promote “collective genius”.
Dec 8, 2020
27 min
The Peak TV Bubble, Viewer Nostalgia and the Cost of COVID
Uncertainty is nothing new to the television industry. Yet critical events of 2020 and the resulting protocols could permanently change the way we all TV. In this episode of Thinking Out Loud, host Vicki Lins sits down with Alan Sepinwall, chief TV critic at Rolling Stone to make sense of the trickledown effect of the pandemic on TV production, the impact of TV show “unrenewals” on viewer behavior and the role of the television critic to make sense of the chaos.
Nov 17, 2020
33 min
Matthew Ball Part 2: The Waves of Competition in Media
Mathew Ball, Analyst, Venture Capitalist and CEO of Epyllion Industries  explores the waves of competition in media, the stimuli that have changed the industry landscape over time, the strategies that have won the loyalty of consumers and the keys that will win in the future.
Oct 7, 2020
19 min
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