Show notes
Believe it or not, now is the time to start thinking about preparing for your holiday sales whether you’re working only to build your list, preparing your special offers, or hitting your holiday marketing full on. The only time it’s not conducive is during the holidays, but this powerful episode was created to equip you to maximize your profits during the next holiday season. In this episode, Leah goes into the radical preparation and marketing she did for her recent holiday sales campaign, and it’s NOT for the faint of heart! For an independent, non-touring artist like her, you have to maximize your efforts in order to maximize your profits. You’re going to get a lot out of this episode, so get something write on to take notes! Key Points from This Episode: What you should be thinking about when it comes to holiday sales. When you should start planning your holiday sales. Do you market to a cold or warm audience? What you should be doing throughout the year. Why you shouldn’t worry about sending too many emails. Segmenting your email list. How to handle shipping times during the holidays. Why more emails is better. Tweetables: “Last year, I made an extra $33,000 just from Black Friday sales and holiday, little holiday promos and the majority of that came from email.” — @LEAHthemusic [0:04:40] “Ideally, you would start planning your end of year sales in August and September.” — @LEAHthemusic [0:05:13] “I’m spending the rest of the year building my email list, building my following, building my organic following, building my email list, just building my audience all year long.” — @LEAHthemusic [0:06:50] “What we’re really going to focus on is honing in on the existing audience we already have and offering them really attractive deals.” — @LEAHthemusic [0:09:09] “If I conducted myself worrying about offending people, too many emails, I wouldn’t send any emails.” — @LEAHthemusic [0:11:15] “Don’t let your insecurity make the decisions…you got to do what’s best for your business.” — @LEAHthemusic [0:11:39] Links Mentioned in Today’s Episode: “How to Plan Music Promotions for the Holidays” (Freebie) — https://savvymusicianacademy.com/holiday-guide Lorena Dale (Student Spotlight) — https://www.facebook.com/LorenaDaleMusic/