Indie Hackers
Indie Hackers
Courtland Allen and Channing Allen
#132 – Niching Down to Find Product-Market Fit with Ryan Born of Cloud Campaign
1 hour 2 minutes Posted Nov 4, 2019 at 12:43 pm.
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When Ryan Born (@_RyanBorn) first emailed me about becoming one of Cloud Campaign's early customers, I replied with a long list of reasons why I wasn't going to use it. Two years later, he's generating over $25,000/month in revenue and growing at 32% month-over-month! In this episode, Ryan shares how he found his way to product-market fit by interviewing hundreds of people to find out who is and who isn't his ideal customer. He also discusses the advantages of picking a niche, the ins and outs of running Facebook ads profitably, and how dipping his toe in the water of numerous marketing channels helped him discover which one was worth diving into more deeply.

Transcript, speaker information, and more: https://www.indiehackers.com/podcast/132-ryan-born-of-cloud-campaign