You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" ‍In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. ‍Key takeaways include:- Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses.- The importance of crafting compelling YouTube ad creatives using a "hook, educate, call-to-action" framework.- Leveraging YouTube's unique audience targeting capabilities, such as custom intent audiences based on search behavior and affinity audiences based on interests and URLs.- The power of Google's vast data in audience targeting and the potential for even more advanced targeting options in the future.- An introduction to Aleric's AI-powered tool, Keyword Search, which streamlines the process of finding the right keywords and creating custom audiences for YouTube ads‍Here are a few quotable nuggets from the podcast:‍"If you can give people an "aha" moment in the ad and actually provide them genuine value, they are far more likely to take action." ‍"Google knows everything about everyone, essentially. And so I do think they're holding back on targeting somewhat to protect the user and to protect themselves." 

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters:&nbsp;(00:00) Introduction and Jimmy’s Background(11:42) Early Days of The Normal Brand(15:51) Working with Family&nbsp;(22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans &amp; Merchandising Strategy&nbsp;(42:28) Outro&nbsp;__Show Notes:&nbsp;Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/&nbsp;The Normal Brand (Website): https://thenormalbrand.com/&nbsp;The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/&nbsp;Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/&nbsp;Working Genius: https://www.workinggenius.com/&nbsp;Hudson Hawk: https://www.hudsonhawk.com/&nbsp;Ryan Holiday: https://ryanholiday.net/&nbsp;Supplement Superstore: https://supplementsuperstores.com/&nbsp;1st Phorm: https://1stphorm.com/&nbsp;__Connect With Brett:&nbsp;LinkedIn: https://www.linkedin.com/in/thebrettcurry/&nbsp;YouTube: https://www.youtube.com/@omgcommerce&nbsp;Website: https://www.omgcommerce.com/&nbsp;__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more.&nbsp;__Other episodes you might enjoy:&nbsp;Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024<a...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters:&nbsp;(00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&amp;L(22:48) Would We Buy This Business?&nbsp;(38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links:&nbsp;Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/&nbsp;Let’s Buy A Biz!: https://www.letsbuyabiz.xyz/&nbsp;__Connect With Brett:&nbsp;LinkedIn: https://www.linkedin.com/in/thebrettcurry/&nbsp;YouTube: https://www.youtube.com/@omgcommerce&nbsp;Website: https://www.omgcommerce.com/&nbsp;__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more.&nbsp;__Other episodes you might enjoy:&nbsp;Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends.&nbsp;__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes:&nbsp;(00:00) Introduction&nbsp;(07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon’s Facebook Integration&nbsp;(19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC)&nbsp;(39:22) AI’s Role In Amazon Advertising&nbsp;(42:15) The Importance of Your Feedback(43:46) Outro&nbsp;__Links:&nbsp;Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/&nbsp;__Connect With Brett:&nbsp;LinkedIn: https://www.linkedin.com/in/thebrettcurry/&nbsp;YouTube: https://www.youtube.com/@omgcommerce&nbsp;Website: https://www.omgcommerce.com/&nbsp;__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more.&nbsp;__Other episodes you might enjoy:&nbsp;Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon.&nbsp;&nbsp;__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes:&nbsp;(00:00) Introduction(04:11) Simple Modern’s Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links:&nbsp;Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/&nbsp;Simple Modern: https://www.simplemodern.com/&nbsp;__Connect With Brett:&nbsp;LinkedIn: https://www.linkedin.com/in/thebrettcurry/&nbsp;YouTube: https://www.youtube.com/@omgcommerce&nbsp;Website: https://www.omgcommerce.com/&nbsp;__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more.&nbsp;__Other episodes you might enjoy:&nbsp;Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business.&nbsp;__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes:&nbsp;(00:00) Introduction&nbsp;(03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You’re Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You’re Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro&nbsp;__Connect With Brett:&nbsp;LinkedIn: https://www.linkedin.com/in/thebrettcurry/&nbsp;YouTube: https://www.youtube.com/@omgcommerce&nbsp;Website: https://www.omgcommerce.com/&nbsp;__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more.&nbsp;__Other episodes you might enjoy:&nbsp;Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC.&nbsp;&nbsp;__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes:&nbsp;(00:00) Introduction&nbsp;(02:40) Kyle’s Background&nbsp;(03:53) Authentic - The Word of the Year(05:55) Is UGC Dead?&nbsp;(10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth(15:26) What Does A Good Ambassador Program Do?(16:16) Influencer Program vs. Ambassador Program(26:08) How To Set Up An Ambassador Program(34:50) Ambassadors and Ads(38:41) More About Get Roster(43:06) Outro__Links:&nbsp;Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/&nbsp;Roster: https://www.getroster.com/__Connect With Brett:&nbsp;LinkedIn: https://www.linkedin.com/in/thebrettcurry/&nbsp;YouTube: https://www.youtube.com/@omgcommerce&nbsp;Website: https://www.omgcommerce.com/&nbsp;__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more.&nbsp;__Other episodes you might enjoy:&nbsp;Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024.&nbsp;__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes:&nbsp;(00:00) Introduction&nbsp;(01:18) The Operators Podcast&nbsp;(06:30) Ridge’s Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To Grow Profitably&nbsp;(38:52) Expanding Your Product Line(43:44) Outro__Links:&nbsp;Sean Frank: http://twitter.com/SeanEcom/&nbsp;Ridge: https://ridge.com/&nbsp;The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059__Connect With Brett:&nbsp;LinkedIn: https://www.linkedin.com/in/thebrettcurry/&nbsp;YouTube: https://www.youtube.com/@omgcommerce&nbsp;Website: https://www.omgcommerce.com/&nbsp;__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more.&nbsp;__Other episodes you might enjoy:&nbsp;Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that.In this episode, I interview Matt Slaymaker on the latest and greatest from Google.Here’s a look at what we cover:What are the best brands doing on Google that others aren’t?What are the keys to a better, more productive relationship with your agency?How has PMax evolved, and how can you fully leverage it?What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential.&nbsp;How should we think about AI with Google ads?

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years).In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist.&nbsp;We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform.Here’s a quick look at a few of our topics:1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports vertical video. Likely, you have more vertical video than anything else. Now, you can use it on Amazon.&nbsp;2) Shop on Facebook. Amazon controls this for now, but likely there’s more to come. This will allow shoppers on Facebook to buy products directly from Amazon without leaving the Facebook app.&nbsp;3) Amazon’s continued growth and dominance and what it means.4) Amazon storefronts, posts, and other tools for branding. We believe that building your BRAND on Amazon is the ultimate key to success. Not just selling stuff. And Amazon has more tools than ever to help you build your brand.&nbsp;