If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that.In this episode, I interview Matt Slaymaker on the latest and greatest from Google. Here’s a look at what we cover:<ul><li>What are the best brands doing on Google that others aren’t?</li><li>What are the keys to a better, more productive relationship with your agency?</li><li>How has PMax evolved, and how can you fully leverage it?</li><li>What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential.&nbsp;</li><li>How should we think about AI with Google ads?</li></ul>

Episode 271 - How to Win in 2024 with Sean Frank of Ridge

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce.  Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry.  We take an in-depth look at what's new and what's next in eCommerce.