<p>When you're the first to do something as an entrepreneur, and you do it very well, other companies start to pay attention—fast. But what happens when you're suddenly up against businesses a hundred times your size, offering up your product? In this preview of Zero to IPO season two, Zoom's CEO and founder Eric Yuan shares advice on how to stand out with Rachel Tipograph, CEO and founder of MikMak, a marketing ecommerce platform that allows brands to better understand their consumers.</p>

Zero to IPO Season 2 Promo

Most business podcasts follow a similar format: find a successful CEO and have them tell their story. This is not that show. Zero to IPO tackles real world problems with real world experience, featuring actionable advice and anecdotes from some of the world's most innovative founders. In season one, we broke down each stage of a company's growth cycle on a granular level with everyone from Parker Harris of Salesforce.com, to Julia Hartz of Eventbrite and Marc Andreessen of Andreessen Horowitz. In season two, we're mixing up the format and hosting a fresh batch of successful founders and CEOs in conversation with new entrepreneurs whose companies have found themselves at a strategic crossroads. Every growing company faces similar challenges, but not every company talks about them. Zero to IPO is designed to give entrepreneurs, aspiring entrepreneurs, and the public at large an unfiltered view into what it really takes to build a successful company — from start to IPO and beyond.