There is something reassuring about print; it creates an emotional reaction. It’s tangible and has a smell and feel that you can’t replicate. In this episode, Sarah Waddington tell us about her love of print and why it’s an important part of any campaign. It’s been around for longer and people trust print more. Print offers a nice way to disconnect from technology as there’s such a saturation of content online. So grab a brew, sit back and listen… and then grab a printed book and have a good old sniff.
 
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