Empathy Based Marketing:  EBM is about walking in your customer's shoes to understand their experience and how we can better help them get what they want. You don't want to think like the customer. You want to BE the customer. Provide your customers with what they want by understanding what motivates them. Amy shares the story behind the brave move to stop selling at the beginning of lockdown and change the messaging on all Aster Sales marketing campaigns to an empathy based approach ‘We’re Still here’.

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