This podcast is hosted by Torsten Mueller-Klockmann, Marketing Science Manager at Meta. “You're better off knowing” mirrors Marketing Scientists’ objectives around the world: Permanent testing and learning, evaluating marketing impact to identify successful AND failing advertising strategies. Because you're better off knowing if you really know what you should do and shouldn’t do. 

In this podcast, we want to talk about new or existing measurement tools and solutions and share interesting insights on advertising strategies to build a community of marketing scientists and media planners.

<p>In a world where every investment matters, advertisers are focused on measuring the impact of their marketing. Many are taking control of that measurement, bringing some or part of that process in-house. There is a growing number of open source solutions supporting these efforts. This episode discusses open source tools for measurement in general and solutions for marketing mix models in particular. Insights, potential pitfalls and guidance on in-housing MMM are shared by Joshua Pearce, Head of Brand Performance, The Hut Group, Karen Flores, Senior Manager Consulting AI&amp;D, Deloitte and Igor Skokan, Marketing Science Director, Meta.</p>

In a world where every investment matters, advertisers are focused on measuring the impact of their marketing. Many are taking control of that measurement, bringing some or part of that process in-house. There is a growing number of open source solutions supporting these efforts. This episode discusses open source tools for measurement in general and solutions for marketing mix models in particular. Insights, potential pitfalls and guidance on in-housing MMM are shared by Joshua Pearce, Head of Brand Performance, The Hut Group, Karen Flores, Senior Manager Consulting AI&amp;D, Deloitte and Igor Skokan, Marketing Science Director, Meta.