In this episode, I discuss the challenges of creating profitable pricing for your service packages. I am joined by a few fellow entrepreneurs who sell services and understand the complexities of pricing their services for profitability while also considering what the market will bear. We talk about setting your “effective rate” — the price that gets you excited about showing up to do what you do best — and adjusting that as needed to ensure you’re working with your ideal client and enjoying the work. Enjoy!