Your Passion, Purpose and Personal Brand
Your Passion, Purpose and Personal Brand
Lisa McGuire
Imagine a life where you can’t wait to get out of bed in the morning to do work that excites you. That’s what we talk about each week in the Your Passion, Purpose & Personal Brand podcast. Lisa McGuire, a certified business coach, speaker, and marketing consultant, uses strategy and business storytelling to help coaches, consultants, and service providers who walk away from the 9-5 to create their own business. The goal is to inspire and educate those who want to do the work they love, have the business they were created to build, and attract others by being their authentic selves.
The Power of Curiosity in Building Relationships with Dr. Julie Pham
Curiosity can be a powerful thing. It can help in building relationships and creating a workplace culture of respect. Dr. Julie Pham, is the CEO of CuriosityBased, and the author of “7 Forms of Respect.” Discover how practicing curiosity can contribute to your personal and professional growth and learn how to create a shared language of respect within your organization. In this episode you'll learn: The importance of curiosity in personal and professional growth The impact of curiosity on collaboration and morale in the workplace The role of curiosity in navigating remote work and miscommunication The need for clarity and shared understanding of respect in organizations The different forms of disrespect and lack of respect in the workplace The importance of self-awareness and open communication in building a respectful culture CONNECT WITH JULIE Website LinkedIn Instagram Get the free "7 Forms of Respect Crash Course"  Book: 7 Forms of Respect: A Guide to Transforming Your Communication and Relationships at Work CONNECT WITH LISA Subscribe to the so much more newsletter.  One-idea-at-a-time to move you from where you are now... to beyond where you believe you can be.  LinkedIn Profile  Instagram Website
Aug 22, 2023
41 min
From Ignorance to Empowerment: Safeguarding Your Business with Matt Davis
Hiring an attorney who communicates well and understands your business is essential. Matt Davis, attorney and entrepreneur, led his law firm to over 1000% growth and made the Inc. 5000 list. He shares when and why business owners should hire an attorney, the importance of contracts, and the common mistakes entrepreneurs make. He also discusses the importance of culture and values in a law firm, and the passion and inspiration behind his book, "The Art of Preventing Stupid." In this episode you'll learn: When to consider hiring an attorney for your business The importance of having a legal entity for your business The types of contracts every business owner should have The reputation of the legal profession and how Matt approaches it differently The biggest mistakes entrepreneurs make and how to prevent them CONNECT WITH MATT The Art of Preventing Stupid: How to Build a Stronger Business Strategy through Better Management book.  The Strong Protected Business Checklist   CONNECT WITH LISA Subscribe to the so much more newsletter.  One-idea-at-a-time to move you from where you are now... to beyond where you believe you can be.  LinkedIn Profile  Instagram Website
Aug 15, 2023
33 min
Pricing, Perception, and Profitability with Per Sjofors
Whether you're a small business owner or part of a larger organization, understanding the science of pricing can help you take your business to the next level. Pers Sjofors, "the Price Whisperer" and a serial entrepreneur, shares insights on pricing strategies, the impact of pricing on customer perception, and the process of conducting pricing experiments.  In this episode, you'll learn:  The importance of pricing in driving profitability and growth The role of emotions in customer purchase decisions The science of behavioral economics and its application in pricing strategies Ways to communicate price increases to customers effectively The impact of pricing on customer perception and value proposition CONNECT WITH PERS Website LinkedIn The Price Whisperer: A Holistic Approach to Pricing Power by Pers Sjofors Unlock Your Pricing Power Masterclass CONNECT WITH LISA Subscribe to the so much more newsletter.  One-idea-at-a-time to move you from where you are now... to beyond where you believe you can be.  LinkedIn Profile  Instagram Website
Aug 8, 2023
38 min
Attract, Hire and Retain Rockstar Employees with Ryan Englin
Are you struggling to attract, hire, and retain top talent for your business? Learn how to overcome these challenges and build a strong team. Ryan Englin, the founder and CEO of Core Matters, is passionate about helping business owners overcome the struggle to find and keep top talent by improving the hiring process and building a strong team. In this episode you'll learn:  The impact of COVID-19 on the employee-employer relationship The mindset shift among job seekers towards seeking flexibility and work-life balance The misconception that job seekers are lazy and don't want to work The challenges of finding the right employees and building trust in the hiring process The role of employer branding and employee referrals in attracting top talent The role of artificial intelligence (AI) in the hiring process CONNECT WITH RYAN:  LinkedIn  Website Get your free Recruiting Roadblocks Survey   CONNECT WITH LISA Subscribe to the so much more newsletter.  One-idea-at-a-time to move you from where you are now... to beyond where you believe you can be.  LinkedIn Profile  Instagram Website
Aug 1, 2023
49 min
Using Curiosity, Humor, and Genuine Connection to Build a Personal Brand with Tyler Schmoker
In this episode, Tyler Schmoker, a former military service member, and current commercial security industry professional, shares his journey from growing up on a farm in North Dakota to his career in the military and his transition to the corporate world. He discusses the importance of curiosity, not taking oneself too seriously, and finding humor in challenging situations. Tyler also talks about his approach to LinkedIn and how he uses the platform to connect with others while sharing professional and personal content. In this episode, you'll learn:  The value of putting yourself in uncomfortable settings to accelerate your growth. The importance of curiosity and continuous learning Finding humor and not taking oneself too seriously can help in challenging situations and build camaraderie. The benefits of sharing personal and professional content on LinkedIn The evolving landscape of LinkedIn and the potential it holds for networking and professional growth CONNECT WITH TYLER LinkedIn Instagram CONNECT WITH LISA Subscribe to the so much more newsletter.  One-idea-at-a-time to move you from where you are now... to beyond where you believe you can be.  LinkedIn Profile  Instagram Website  
Jul 25, 2023
32 min
Present Your Way to Success with David Doerrier
Many industry experts have opportunities to speak but they waste it when they leave their audience behind. David D. Doerrier is a dynamic professional speaker, trainer, and coach with over 25 years of experience in the field of training and development, leadership, and communication. He helps smart industry leaders do a better job of connecting with their audience. In this episode you’ll learn:  Three points to consider before planning your presentation Ways to immediately engage your audience to want more from you  The benefit of asking your audience questions The part story plays in creating a compelling presentation The importance of the audience WIIFM Common hurdles most presenters face   CONNECT WITH DAVID: LinkedIn Profile  Website Email : [email protected] CONNECT WITH LISA Subscribe to the so much more modern newsletter. One-idea-at-a-time to move you from where you are now... to beyond where you believe you can be.  LinkedIn Profile  Instagram Website
Jul 18, 2023
35 min
Living Life Large or Settling for Small with Lisa McGuire
We are often encouraged to dream really big dreams, but more often than not, we lose momentum. What happens between the spark of an idea and the motivation to follow through? Join Lisa McGuire with some insights on our choice between living life large or feeling we have to settle for small.   In this episode you’ll learn:   Why the dreams we have as children often fall to the wayside  How we have been conditioned to feel like work needs to be hard The hurdle that lives in our minds but gets in the way of our big goals Why the people around you can make chasing your dreams more difficult   About the unspoken gap between what you think your life could be compared to your current status   CONNECT WITH LISA Subscribe to the "So Much More" Newsletter  Get her free download: The Essential Guide to Telling Your Story Not sure how you differ from others in your industry? Schedule a Discovery Call. Email: [email protected] Website LinkedIn Instagram Facebook
Jul 11, 2023
12 min
Why Trust is the Key in Email Marketing Success with Jeff Felten
Many people are frustrated with creating social media content, only to be at the mercy of the algorithms for that content to be seen. They take back control by moving their audience to their email list for the purpose of building relationships with deeper conversations. Jeff Felten, email marketing strategist and copywriter, is back to talk about the importance of creating a welcome sequence when someone joins your email list. He helps one-person brands build crazy-good lead magnet funnels. He also offers incredible value about strategy and execution in part two of this series on email marketing. In this episode you’ll learn: The importance of trust building in email marketing What businesses do in their email marketing to turn their customers off The importance of giving away value in your emails How to present your offers without appearing pushy   The value of a welcome sequence when people join your email list Thoughts about email list size and unsubscribes CONNECT WITH JEFF Founders First Funnel Workshop Email Marketing Punch List WEBSITE    LINKEDIN   INSTAGRAM TWITTER CONNECT WITH LISA Get her free download: The Essential Guide to Telling Your Story Want to Leverage What Makes You Uniquely Different? Schedule a Personal Brand Discovery Call Email: [email protected] Website LinkedIn Instagram Facebook
Jul 4, 2023
22 min
Why Email Marketing Is Not Going Away Anytime Soon with Jeff Felten
Many companies have a love-hate relationship with marketing. Choose the wrong tactic, and you pay for it dearly. Create a well-thought-out marketing strategy and watch your business grow.  Email marketing is one of those areas that continue to produce a high ROI when done correctly.   Content creators have realized an email newsletter is a valuable solution. It allows you to connect with people and dig deeper into your topic in a newsletter rather than being at the mercy of the social media platform algorithm for your content to be seen.   Jeff Felten, an email marketing strategist for service-based brands. Not only does he writes emails that convert to clients, but he also teaches others how to do it effectively.     In this episode, you’ll learn:  How Jeff’s decision to niche down on email marketing as a service helps him stand out as a copywriter  What makes an email an effective marketing tool  The component that most people leave out in their email marketing How to differentiate your emails so people will want to open them What makes email marketing so powerful? How email can help you build a trusted relationship with the reader The growing newsletter culture and why it is happening now   CONNECT WITH JEFF: Email Marketing Punch List WEBSITE    LINKEDIN   INSTAGRAM TWITTER CONNECT WITH LISA Get her free download: The Essential Guide to Telling Your Story Want to Leverage What Makes You Uniquely Different? Schedule a Personal Brand Discovery Call Email: [email protected] Website LinkedIn Instagram Facebook
Jun 27, 2023
30 min
What You Might Want to Consider Before Writing a Book with Mike Kim
A recent survey identified 81% of people want to write a book, and only 3% of them actually complete the manuscript. Very few people talk about what happens in the gap between dreaming about writing a book and actually doing it. Mike Kim, USA Today and Wall Street Journal bestselling author of You are the Brand, The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, shares his thoughts about what motivates people to write a book, challenges to doing it, and the reasons why you may want or not want to go through the process of becoming an author. In this episode you’ll learn: The motivation behind why many people want to write a book How to determine whether to write your own book or seek outside support Lessons learned during the book writing process The importance of knowing how you are wired when designing your book-writing strategy The additional work required after your book is written Reasons why you would not want to write a book CONNECT WITH MIKE Instagram LinkedIn You Are the Brand Podcast  You Are the Brand Book    CONNECT WITH LISA Get her free download: The Essential Guide to Telling Your Story Want to Leverage What Makes You Uniquely Different? Schedule a Personal Brand Discovery Call Email: lisa@lisamcguire Website LinkedIn Instagram Facebook
Jun 20, 2023
39 min
Load more