Is story excellence something you "know when you see it"—or can it actually be measured? Is excellence defined by hitting bestseller lists? Filling seats at every book tour stop? Being selected for “Best Books of 2025” lists? Is excellence defined by getting gatekeeper approval? Getting agent representation? Landing a book deal? Winning awards? Is excellence defined by earning money? Getting a big advance? Earning out the advance and bringing in royalties? Or is it something else? How can we ...
Dec 9, 2025
19 min
If you get feedback that grinds you to a halt, there's a problem. But YOU are not the problem—the feedback is. Recently, a writer came to me with feedback she was struggling to implement. She’d written a draft of her story, but she knew it needed revision. So she’d gotten a manuscript evaluation from another editor. And the feedback she got in that evaluation really threw her off. When this writer and I talked, she was so confused. She knew what her vision was for her story, and why she’d mad...
Nov 25, 2025
14 min
If the line writing is lovely, but the story still falls flat, check for these surprisingly hard-to-spot problems. You’ve written a draft of your novel. It’s a pretty good draft, actually. Maybe you’ve revised it—once, or twice, or five times. The line-by-line writing is evocative, and a lot of the scenes are exciting and fun. But. Come on, you knew there was a “but” coming. You can feel it in your gut. Your story is just not doing everything you want it to do. There’s something missing. Some...
Nov 11, 2025
21 min
What do you do when your genre just refuses to work? When you’ve tried every content genre you know—Action, Crime, Horror, Thriller, Performance, Love, Society, and more—and every single one just does not fit your story? Sure, some parts of several of those genres fit your story. Those parts even seem essential. Some parts feel like a stretch, but you can make them work if you squint. And some parts don’t fit at all. If you’re honest, it’s like your story is secretly three genres in a trenchc...
Oct 28, 2025
21 min
If you’re second-guessing your pacing, give your turning point this two-part check. Where the heck is the turning point? If you’ve ever tried to spot the turning point in a story you love, you’ve probably asked some version of this question. I always feel like I’m playing that old children’s video game: Where in the world is Carmen Sandiego? (In my imagination, the turning point is captured in shadowy profile, wearing a red hat with a wide brim.) (this is also called, tell me you’re a 90s bab...
Oct 14, 2025
16 min
It's the hinge your entire story turns on—and one of the hardest story elements to identify and write. Can I be honest? I struggled with turning points for years. I knew they were essential. They’re the moment when everything changes. The moment that forces the character to face a crisis choice. The moment that reveals what the story is really, at its heart, about. And yet . . . I couldn’t see them. I found so many things that weren’t the turning point. I found inciting incidents, and midpoin...
Sep 30, 2025
26 min
If your structure is perfect on paper, but your story still falls flat, this might be what you're missing. Have you ever structured a story with all the right pieces, but something still feels flat? You check all the boxes on paper: ✅ Inciting incident ✅ Progressive complications ✅ Turning point ✅ Crisis ✅ Climax ✅ Resolution And yet it still falls flat. They mostly align, probably, you’re pretty sure. But somehow, they’re not working together the way they should. The turning point doesn’t pa...
Sep 16, 2025
19 min
What if you've already done enough to work with an editor—right now? You’ve been working on your novel for so long. Not just months—years, maybe even decades. And yet you have a long way still to go. The day when you have a polished manuscript you’re proud to pitch or publish feels so far away, and you're starting to wonder if you're missing something crucial. And in the back of your mind, you might be wondering: When should you work with an editor? How much more should you do before you star...
Sep 2, 2025
17 min
Here’s what to DO with your genre once you know which one you’re writing. So you know your story’s genre. It’s an Action story with a Worldview internal genre. Or it’s a Love story with a Status internal genre. You’re, like, 32% sure of it. Which is great, because you’ve studied story enough to know genre is important. You’ve heard that it shapes the foundations of your story, that it has conventions and obligatory scenes, reader expectations that you’ll need to deliver on. Somehow, though, j...
Aug 20, 2025
1 hr 18 min
Genre isn’t what you think it is. Here’s how to use it better. Genre. Let me guess: It’s the bane of your existence. A convoluted soup of arbitrary descriptors that almost but not quite mean the same thing. Sci fi or fantasy? Paranormal or supernatural? Upmarket or book club? Do words even have meaning? Or, it’s a restrictive box with tropes and conventions you feel like you need to cross off a checklist, until your story is more “paint by numbers” formulaic than an original creation unique t...
Aug 5, 2025
21 min
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