Tips on communicating your business purpose and the importance of creativity with Colton Briner, Founder of Scrappy AF Solutions and Marketing Coach; plus we talk about the need to have a co-creator for your marketing so that it's yours and sustainable, and find out what "purrsion" means - a new word we coined by accident in this interview. Colton has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. Or, as he likes to call it "Modern marketing with some stank on it". Links from the show: NVC needs list: https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf Want to see my artwork? https://www.pictorem.com/profile/Vicky.Wu How an entrepreneur lost her entire Etsy store https://www.youtube.com/watch?v=3ZBw_TRuqDY How to become the most creative person in the room - download from Colton's website (link below) Ted Talk Dan Pallotta https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong 0:00 Intro 20:00 Communicating purpose - the importance of knowing the difference between a platitude and purpose, and making sure that you're not off-target for your purpose; the importance of not viewing it from a transaction level but communicating aspirationally 26:00 the importance of creativity and developing your (and your team's) creative capacities Connect with Colton at https://scrappyafsolutions.com or find him on LinkedIn - search for Colton Briner, he's the only one. ------------------------------------------------------------------------------------------------------ Connect with us to continue your marketing towards a $million or ask questions: Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music. #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #milliondollarmarketing

Curating your own content can help with your marketing and driving traffic to your website via SEO. Here are 5 favorite spots we use for clients to help them increase awareness and establish expertise and authority. Which is your favorite? ------------------------------------------------------------------------------------------------------ Connect with us to continue your marketing towards a $million or ask questions: Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music. #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #contentmarketing #content #creative

When you're looking to grow your business to 7-figures and beyond, there are real benefits to hiring an SEO expert. I briefly discuss five reasons, plus share 3 real-life case studies of entrepreneurs who thought they were doing it right but we were able to find spots to enhance their efforts and deliver real ROI. Take advantage of our free SEO audit https://vickywu.us/free-search-engine-optimization-seo-audit/

Are you at the stage where you need to do your own SEO? While I always recommend you outsource this to the experts, I also realize it's not always feasible for startups and you may need to do your own. Here's 5 benefits to doing so. Resources: Request a free SEO audit for your website: https://vickywu.us/free-search-engine-optimization-seo-audit/ 5-Day SEO Masterclass: https://courses.vickywu.us/courses/5-day-seo-masterclass/ #marketing #entrepreneurship #website #seo

As a business, you know how important it is for you to be able to stand out from your competitors. One of those is your brand identity. There’s more to it than just the visual elements though. Along with your brand messaging, there’s also the reputation and image you’ve cultivated too. All of these matter when it comes to making your business stand out. So what can you do to protect your brand identity? ------------------------------------------------------------------------------------------------------ Connect with us to continue your marketing towards a $million or ask questions: Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music. #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #contentmarketing #content #creative

It’s no secret social media is one of the most important parts of marketing these days. You can’t afford to take your social media marketing lightly. But there are so many mistakes you could be making that will keep you from growing your business – and they’re all too common! So if social media marketing has been on your mind, but it’s also been hard to know where to start, then I’m here for you with this list of social media mistakes that entrepreneurs make in business. Grab my annual marketing planning template https://vickywu.us/video-how-to-plan-2020-plus-marketing-planning-calendar-template/ ------------------------------------------------------------------------------------------------------ Connect with us to continue your marketing towards a $million or ask questions: Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music. #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #contentmarketing #content #creative

When is the best time to start planning your Christmas and holiday specials for your business? Lolita answers this and several other ecommerce questions in our interview. Lolita was cofounder of Jet Smarter, a private aviation company, now founder and CEO of Evestar, ecommerce and marketing agency that specializes in growing direct to consumer brands. Her actionable tips shared include how to prepare for Black Friday & Cyber Monday. Find Lolita at https://evestar.com ------------------------------------------------------------------------------------------------------ Connect with us to continue your marketing towards a $million or ask questions: Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music. #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures

I Just Saw a “Pro” Share this BAD SEO Advice… ...and I cringed. Some days I wonder how some of these self-proclaimed “experts” stay in business with the bad advice I see. Here's what the advice was, and 5 reasons why it's SO bad. Free SEO Audit: https://vickywu.us/free-search-engine-optimization-seo-audit/ #seo #seoadvice #seotips #badseo #dontdothis #websites ------------------------------------------------------------------------------------------------------ Connect with us to continue your marketing towards a $million or ask questions: Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music. #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures

Owned media, earned media, paid media, shared media ... which one of these should I be doing? Sharing what these terms mean and the differences between them all. Plus - which one do we recommend that you use? And what's the fifth type that your business shouldn't overlook? 00:00 What these terms mean and the differences between them all. Plus - which one do we recommend that you use? 01:30 as we've talked about before third party platforms 03:19 microinfluencers 04:15 which one we recommend 05:35 pros and cons of each different type 05:40 cons of owned and shared media 06:12 pros of owned and shared media 07:40 cons of paid media 08:31 pros of paid media 09:21 cons of earned media 10:31 pros of earned media 12:00 the fifth type of media - it's just as important! 13:00 how you can get inside my marketing brain Free Mini Class: https://courses.vickywu.us/courses/5-... --Examples of scenarios how you can combine the five types of media - when you can combine them --One of the hardest pieces - how to reach the press --Help you think of some new creative content formats that maybe you haven't tried and help you leverage one of the other --Plus how to measure each of the types of media --Leverage them when, and how they are most effective

⚖️ Your website shapes about 75% of consumer judgment about your business. 🏆 It's the #1 piece in your marketing arsenal. 38% of visitors will leave if the site is bad. So how do you choose a good website design company? We touch on: Services, Skills, Specialties, SEO, Experience, Functionality, Design, Budget (why cheapest may not always be best) Biggest website design mistakes: https://www.youtube.com/watch?v=G3Zv-BHBdOU Our free website planning worksheet: https://vickywu.us/website-planning-worksheet/ ---------------------- Connect with us to continue your journey of marketing towards a $million, or ask your marketing questions: 💗 LIKE OUR PAGE on Facebook where we share the most effective and efficient marketing tips: https://www.facebook.com/vickywu.us 📷 Instagram: https://www.instagram.com/brilliancebar 🐤 Twitter: https://www.twitter.com/vickywuguru 📘 Blog: https://vickywu.us/blog 👔 LinkedIn: https://www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music. #website #websitedesign #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures