This episode talks about the very first steps of creating a Sound Identity. We have just made the deal with a new german Liquor Line called „Gib Dir die Kante“ presented by Eddy Kante. At this point we are right at the beginning and thought it would be cool to document the process via podcast! We hope this can bring you some value!

This episode is about some advice I had gotten - I find it to be an interesting approach on what to consider when Sound Branding! So far this has been a HUGE help to me !!!

In this episode I‘m sharing my two main thoughts on why I think it‘s important for companies to have a Sound Identity as soon as possible!

This Podcast talks about the advantages of having a system to create Sound Identities. I use John Groves system as an example as I find it to be a genius one!

This is my first Podcast ever. My name is Leon Taylor. I‘m a musician and sound designer who‘s starting to build Sound Identities for companies. This Podcast is about my journey into an art & science that is yet still at it’s beginnings! Sound Branding is an extremely effective marketing tool that however is, if at all not been used efficiently by most companies! The coming Voice era however will have a massive impact on how companies will use sound to help create brand! So these are my first steps into what I believe will be a very exciting time to come...