You Shoulda Been There
You Shoulda Been There
Hosted by Kyle Shannon & Ritesh Patel
In a remarkable stretch from the mid-1990's to the early 2000's, a relatively small group of people started playing around with this thing called the World Wide Web, trying to make sense of what it was all about. Rather than being pure technologists, the people came from multidisciplinary backgrounds and were geeky enough to understand the tech, but creative enough to bring the tech to life. This mishmash of curious, driven humanity created the very first popular web sites and online media properties, and started some of the first and most successful digital agencies of the day. The world of the World Wide Web was relatively small, and while competition was fierce, they all knew they were lucky enough to be creating something that was way bigger than any of them. Hosted by Kyle Shannon who co-founded AGENCY.COM in 1995 and Ritesh Patel, who served as VP of Technology there, this project introduces you to the OG players from those hallowed days, and lets them tell you what it was like, and how... You Shoulda Been There! Learn more at www.YouShoulda.com
EPISODE 9 - Jan. 29th | Paul Galli & Geoff Badner
Paul was employee #1 at https://l.facebook.com/l.php?u=http%3A%2F%2FAGENCY.COM%2F%3Ffbclid%3DIwAR3mk4zhDsjZoqbzyUCb05WFi_rDpDEL_r6ZW0_FnFeEuxfrtHZ7V8mivQYandh=AT0YLDN79gaZAAzTks3BZdlu1JGcJXf3raf2rp-in7x9O-l_bnnjDF3g4kR9Kkb6RbBogYGsrYZr4enIB7ZRAPEqfpBf6UW-rx08__O-3Dx3DyugN0ITYXlBjR39HxcJscs1fDV0LSCy8O31bN07yqOg3k9Y-vZ27TYAXuenYh5aGfzGG1Gaq7FMmBU5lxTmyxDYTwZC1DQjMtjxuo53DKmMHAyvXOPkL0YS_-B7Zxl9ApdQtt40SdEJzHOYRiY6iULB_3LmdUpriKWsROKweKjyv339Mx_wQxdkvANx81oq6nucLqbEyHi6TMggRK9msz7tZ-xmWFxFMMyyvwfH_VO3Lji1KQ26DS8EfLJgPz_w5KTPmm7eygeuHh2KHBnbyqU2I9Q8CKyf3mgJQ-jamXdt2CDKqYvrDdU4PUpdIj9-Kj2laD_rMMbg067RO23ZEN2yRFbbe4uO8JPoGMfvu1rOBGOLGfDHvT-UZSpgTETuQ1XHy6E9SPF7Jv0CaoUquGQKczlQcuMUzjgV3NRcXwTc4PNgYxB807UejtOlzsF9miiM4F91MPB33e2E3mDYIrY3pJhK-ckXQZLGl8WSIi1cWg_dNBETDA (AGENCY.COM) and Geoff wasn't too far behind. They were founding members of "The Pit" the nickname of the place where all the magic happened creating the very first Websites. Episode Timeline 4:15 Are you still going by "Poobie King"? 6:45 How it all began for Paul (Poobie) 9:30 How it all began for Geoff 13:55 "I liked that no one knew what they were doing." 15:25 Geoff, what was it like for you? 16:15 "It was way better than making junk mail." 17:20 "I remember being excited about new browser releases." 17:55 Where did the name, "The Pit" come from? 18:40 "I probably worked 3 years worth... in 9 months!" 22:00 Did the culture change for you guys? 25:55 Yeah... I don't like this management thing. 27:05 "It feels like I'm running a Romper Room!" 29:10 Mr. Badner, do you remember THIS?! 31:30 "I think about it every time I drive through Times Square" 35:00 "It was less about the projects and more about the experience." 36:20 "You know who I still talk to is John Nack" 40:05: "I left twice..." [FREEZE] 41:25 "I think I fell in love with the design process." 45:30 "Curiosity and being comfortable with constant change..." 49:10 "Can you make our logo rotate?"
Jan 30, 2021
56 min
EPISODE 8 - Jan. 22nd. | Lewis Gersh
Ep. 8 - Lewis Gersh, in partnership with AOL, founded Worldy Information Network in 1998 focusing on investor info publishing during the height of the DOTCOM boom. Episode Timeline 4:25 What are you doing now? 5:00 My first JV with Omnicom and Organic 6:05 Entrepreneur "Reverse Commuters" 6:35 Talk about the "AOL Thing" 8:20 We had 24,000 SKUs of Japanese Animé 10:00 How did you find Organic 12:00 The traffic must have been enormous! 14:55 Mitsui had backed AOL 18:15 We were sharing space with Organic in Chelsea 22:15 Getting people to understand the power being inside AOL 25:20 We've come full circle... it's now Facebook 29:00 We need to talk about "Yo-Yos" 32:25 What did you do that really was new territory? 34:40 Remember when HTML banners came out?! 37:55 One the best banner ads I remember 40:20 We had 2 T1's... in MANHATTAN! 43:10 What was it like investing in the post-Dotcom-Bubble environment? 43:34 Bubble 1.0 46:55 People were talking about Web 2.0 50:10 Lewis has gone mad. I'm sure Lewis has gone mad! 53:00 Take us into the future... What is phase 4.0?
Jan 23, 2021
59 min
EPISODE 7 - Jan. 15th | Julie Groves & Special Guests
Julia headed up digital for British Airways as they made their transition to Web-based booking. She'll be joined by some special guests who worked with her at AGENCY.COM. Episode Timeline 4:50 How did it all begin? 6:00 Went out with the Saatchis and smoked Marlboro Lights 9:35 How did you decide to find someone to help you? 12:45 There's no point in writing an RFP if people just ignore it! 14:10 We were very tech-driven 16:10 Introducing Esther Han and Margot Hyun - It's a Party! 17:55 Esther tell her origin story 18:30 Say hi to Margot 20:30 Early days of the BA/ACOM relationship 22:30 Who was the procurement guy? 25:00 Some fun pics from 1996 27:25 Do you know how much your IPO cost me?! 29:05 How Esther started on the BA account 32:00 Margot's time in London, "I couldn't understand what anyone said!" 35:15 The time we flew the whole London Team to New York 36:50 What did we build that you were proud of? 39:50 Web-in-a-Box™ 40:40 When we taught 400 people what the Internet was... in a Hanger 43:10 RAD - Rapid Application Development (Agile before Agile!) 48:30 It was a singular time in history 50:20 What Esther is up to today 52:55 What did you carry forward from those days, Julia? 54:30 Wrap-up Party
Jan 16, 2021
1 hr
EPISODE 6 - Jan. 8th | Craig Kanarick & Jeff Dachis
Ep. 6, Jeff Dachis and Craig Kanarick, the Founders of Razorfish help us kick off 2021 with a bang. We're gonna party like it's 1995. Episode Timeline 4:00 We like to start... at the beginning. 5:05 Jeff and I knew each other growing up. 9:00 A related AGENCY . COM story... 11:50 You could feel convergence happening. 13:00 The Liberal Arts degree turned out to be handy. 14:25 I bumped into the folks at Blender... I bump into Craig. 16:12 By definition we were lucky. 17:30 This was really happening in New York. 19:25 Razorfish... what the heck?! How'd you come up with the name? 23:50 Break the Xerox machine... fill the inkwell with spaghetti sauce and see what happens. 24:40 There was a small group of us that wanted the Internet to be a beautiful place. 27:15 Build the "Thing," not the "Thing about the Thing." 28:30 The time where you didn't have to explain what the "World Wide Web" was. 30:00 When Omnicom made that bet on those 6 companies... It changed the game. 31:25 What was "Holy Crap! We did that!"? ...Building Schwab . com. 35:22 We were at an Omnicom event in London... 36:30 If you want your Website to do that, Division A needs to talk to B. 39:05 Who wanted to have a bunch of failed projects on your roster?! 41:50 How did those early times impact what you do now? 43:30 How did you maintain your culture as you grew? 45:00 Craig, what are you doing today? 47:15 Jeff, how about you? 51:10 Jeff and I would step back a lot to appreciate where we were. 54:20 In Healthtech I feel a similar sense of change.
Jan 9, 2021
57 min
EPISODE 5 - Dec. 18th | Ben Jones
Ep. 5 - Ben Jones is Global Creative of Unskippable Labs at Google, and was on numerous client projects in the formative years of AGENCY.COM... he's got some stories to tell! Episode Timeline 2:50 You just gotta not suck 4:56 We're doing "2020 Okay." 6:10 How it all started 9:30 Can I start TODAY?! 12:50 I tended to be the "Pitch Pony" 15:10 Two Texaco Stories 18:25 The thing I remember the most is the Churn 22:20 Creative effectiveness in the video world 25:40 Realtime Coffee Freshness System we developed 27:55 The Lucent Business Card interface 28:20 The Jumpman 23 non-text Interface 30:25 Sphere of Genius of Tim Carrier around banner optimization 33:00 Pitching "The Laser that Blows Stuff Up" concept 36:30 Remembering the Creative Directors 38:30 How AGENCY . COM won the biggest global brands 40:05 Stumbling into massive cultural problems in large corporations 40:45 We won the global rebranding for HP... that was never going to work 42:05 Winning GS. That was a biggie. 46:20 What are you excited about now?
Dec 19, 2020
58 min
EPISODE 4 - Dec. 11th | Eamonn Wilmott & Andy Hobsbawm
Ep. 4 - Eamonn and Andy talk about how they got started, creating pioneering firm Online Magic and experience joining and expanding AGENCY.COM all the way to and through the IPO. Episode Timeline https://www.youtube.com/watch?v=5QsiEjDDCAEandt=305s (5:05)​ Eamonn humbly declares inventing the Internet https://www.youtube.com/watch?v=5QsiEjDDCAEandt=424s (7:04)​ Andy from rocker to Internet epiphany https://www.youtube.com/watch?v=5QsiEjDDCAEandt=618s (10:18)​ Landing the Economist gig https://www.youtube.com/watch?v=5QsiEjDDCAEandt=740s (12:20)​ Andy's NYC Move https://www.youtube.com/watch?v=5QsiEjDDCAEandt=770s (12:50)​ "Do you guys build Web sites?" https://www.youtube.com/watch?v=5QsiEjDDCAEandt=820s (13:40)​ Of course we can! https://www.youtube.com/watch?v=5QsiEjDDCAEandt=840s (14:00)​ Chan Suh challenges Eamonn's claim https://www.youtube.com/watch?v=5QsiEjDDCAEandt=904s (15:04)​ "Did you have ambitions for global domination?" https://www.youtube.com/watch?v=5QsiEjDDCAEandt=1052s (17:32)​ "How did you meet Chan and Kyle?" https://www.youtube.com/watch?v=5QsiEjDDCAEandt=1185s (19:45)​ Going out to first dinner with AGENCY.COM team in NYC https://www.youtube.com/watch?v=5QsiEjDDCAEandt=1425s (23:45)​ The cultures never really came together https://www.youtube.com/watch?v=5QsiEjDDCAEandt=1760s (29:20)​ UK General Election site https://www.youtube.com/watch?v=5QsiEjDDCAEandt=1890s (31:30)​ Winning (being handed) Manchester United site https://www.youtube.com/watch?v=5QsiEjDDCAEandt=2145s (35:45)​ One Engine Many Channel https://www.youtube.com/watch?v=5QsiEjDDCAEandt=2350s (39:10)​ The Tyson/Hollyfield sites https://www.youtube.com/watch?v=5QsiEjDDCAEandt=2523s (42:03)​ Completing the IPO road show https://www.youtube.com/watch?v=5QsiEjDDCAEandt=2690s (44:50)​ "50" Levels of Education https://www.youtube.com/watch?v=5QsiEjDDCAEandt=2900s (48:20)​ It definitely became less fun (post-IPO) https://www.youtube.com/watch?v=5QsiEjDDCAEandt=3005s (50:05)​ "Did Andy pay back his Marxist father?" https://www.youtube.com/watch?v=5QsiEjDDCAEandt=3170s (52:50)​ What are you up to these days?
Dec 11, 2020
1 hr 2 min
EPISODE 3 - Dec. 4th | Scott Mager
Ep. 3 - SCOTT MAGER, Principal at Deloitte Consulting, was employee number 4 at AGENCY.COM and a founding member of "The Pit" which is where all the magic happened. He also built the original BIG RED BUTTON™ Episode Timeline 2:08 Dress-Up Fridays Origin 3:30 How I Found AGENCY . COM 6:10 Creating the First Hitachi Website (With Visuals!) 9:35 Tapenet™ 11:15 The Originator of the "Geek and Tell™" 12:57 The Move to 665 Broadway 14:30 Urban Desires - You Could Do Anything 17:20 Creating the Big RED Button™ 21:60 "I'm a designer, but I'm also color blind..." 26:55 The First Gif89a Ad Banner for Apple... within an hour of release! 27:57 Live-Streaming the Concorde in Times Square 31:30 The Immersibility Index 36:45 Pep Talk: "Figure out what sucks. Don't do that!" 38:45 Why it Really Hurt When Scott left 39:40 "What have you carried forward from those early days?" 46:18 Perfecting Your Craft 47:50 How Do You Translate "Small Company" Spirit into (very large) Deloitte Digital?
Dec 5, 2020
55 min
EPISODE 2 - Nov. 27th | Chan Suh
Chan shares how he discovered coding and the World Wide Web while running marketing for Vibe Magazine, working for Quincy Jones and Time Inc. One thing led to another, and he was in the middle of the Internet storm. 5:00 - How did it all start for you, Chan? 7:40 - You could have Text AND Pictures on the same screen! 12:17 - I did NOT want to do advertising. 15:20 - How did you meet Kyle? 21:15 - We started with $80 and a checking account. 24:10 - When did you make the move? 27:38 - Culture of Curiosity 32:20 - What was a big deal for you back then? 35:15 - If anyone tells you they know what they're doing, they're lying or delusional! 37:35 - Once you got into the "Fortune 500 Club"... 39:15 - I asked, "Is AmericanExpress.com registered? No? Can you hold that for me?" 42:40 - Being a startup... I never really trusted other startups. 47:00 - When Omnicom came to visit 52:00 - What did you take from those early days?
Nov 27, 2020
1 hr 1 min
EPISODE 1 - Nov. 20th | Kyle Shannon
Kyle shares his journey from aspiring actor in NYC to the creation of online magazine Urban Desires; the World Wide Web Artists Consortium (WWWAC); and AGENCY.COM, where he served as Chief Creative Officer of one of the first and largest digital Web agencies of the era. 3:26 - Why Early Days Were Remarkable 8:00 - How Kyle Got His Start 13:08 - "The world just changed!" 19:20 - Clay Shirky and "Geek and Tells" 23:35 - Working with MetLife 25:50 - How Ritesh Joined AGENCY.COM 29:30 - "The PIT" 32:55 - Winning British Airways Account 46:02 - Hiring 30 people in 30 Days! 50:14 - The Creation of TAPENET 52:03 - What's Happened Since the Early Days
Nov 21, 2020
58 min