One of the biggest lessons that I’m taking from this year is that an online network, one that you build yourself and that isn’t derived from a platform such as Facebook or Slack, can become a place of connectedness, community and support.

You don’t need as many people subscribing to you as you think to achieve your content goals.

When you create and share your message, it’s not just a way of bringing people to you, it’s also a way of developing and honing your identity.

Live video works better when you allow it to become what it is, a format all of its own, borrowing from both TV and in-person events.

Finding a way of shaping your ideas so that your content goes further, lasts longer and finds a wider audience is something you should be thinking of right from the start of your content creation journey.

Following a set plan of action for your email newsletter saves you time and gives you a clear structure you can return to time and again.

Seven years into a project you become so aware of the many things you could have done that would have helped you have more impact, sooner.

Having a structure in place for generating content ideas means you’re able to create over and over again.

Whilst the Zoom world will never quite make up for not being able to be around others, engaging fully with it can mean you stay a couple of steps ahead of the competition.

Trying to aim for being first when that position’s already taken is counter-productive.