For this episode, guest Louis Lee joins us. Louis is the chief creative officer and co-founder of Bellweather, a strategy-led creative agency that specializes in transforming legacy brands in the non-profit healthcare and travel sector. Louis is passionate about helping brands thrive in an ever-changing landscape, particularly by expanding and diversifying audiences, including women, people of color, and Gen Z.

In this episode, we chat about:

• Overcoming childhood challenges while living in an Asian household
• Navigating family dynamics as a queer couple
• Breaking away from limiting Asian stereotypes
• Analyzing the root of Asian stereotypes in America
• Being a minority in corporate spaces
• Leaning into supportive family and friends

You can find our guest at:

• Instagram: @bellweatheragency
• Website: bellweather.agency
• X: @louisklee

You can follow me at:

• Instagram: @stevenwakabayashi
• YouTube: @stevenwakabayashi
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