Stop Making Videos Nobody Watches — Here's a Way to Actually Sell Books from Writers With Wrinkles

Writers With Wrinkles

Beth McMullen and Lisa Schmid

Episodes

About

Reviews

Promote

Stop Making Videos Nobody Watches — Here's a Way to Actually Sell Books

24 minutes Posted Jun 8, 2026 at 8:00 am.

Intro & The Marketing Myth - Beth and Lisa introduce the episode and skewer the "5 steps to a bestseller" quick-fix culture.

Strategy #1: Build a Street Team - Lisa introduces the street team concept; Beth and Lisa break down how to recruit, what to ask, and why clear asks = results.

Strategy #2: Bookstagrammers & BookTok - Lisa's honest "this is what I did wrong" story, followed by the right approach — building genuine relationships before making the ask.

Strategy #3: Book Festivals - Beth's Northern California festival story, how to apply, what it costs (almost nothing), and why in-person creates the best amplifiers.

Wrap-Up, the 47% Stat & What's Next — Beth drops the data, they call listeners to share their own tips, plug new emails, tease the expanding WWW universe, and preview the next episode with literary agent Anne Rose.

0:00

24:18

Download MP3

Share at current time

Show notes

Hosts Beth McMullen and Lisa Schmid cut through the noise of book marketing advice to spotlight what genuinely moves books: word of mouth. Nearly half of readers (47–48%) choose books based on personal recommendations — outperforming social media, platforms, and AI discovery tools combined. Beth and Lisa share three low-cost, actionable strategies to spark that word of mouth before and after your launch. 3 Strategies to Spark Word of Mouth 1. Build a Street Team • R...

← See all 170 episodes of Writers With Wrinkles