Work Wife Wine Time
Work Wife Wine Time
Rowena Preddy, Gemma Lumicisi and Mikala Grosse
As Australian women in business, we struggle with a lack of support or connection with others sharing our same journey. We need to debrief with other female entrepreneurs who get what running a business is like. Fridays at wine o'clock join fellow female entrepreneurs Mikala, Rowena and Gemma as they speak about strategies of running a business, life, levelling-up and feeling empowered. But, most of all, keeping it real. If you're an Australian female entrepreneur, then this is the podcast for you.
#09: Techmindfulness
In this episode, you'll learn all about #technmindfulness  from the tech and automation queen Mikala. Techmindfulness is about attentive curation of the tech in your life and learning to free your mind (not quite The Matrix style.)   Let's face it. If you're like most female entrepreneurs then your biz life (and life) is based around tech right? Which means understanding why you need it, how you use it and what to do with it will give you clarity around your digital life so you can cut down on the noise and distraction. Discover tips on how to best live with tech, to work out your priorities and then select the right tech and develop good habits which best support you.
Aug 20, 2020
33 min
#08: Impactful Websites Transform
In this episode, you'll learn that basing your website copywriting on the principals of marketing transforms it into an excellent one. And the essential component of marketing to know is promotion and people. Understanding unique promotion methods and intelligent consumer behaviour will help get a website which connects, compels and converts. Here you'll learn what marketing means and the importance of understanding your avatar on an intimate level so you'll have a website performing as it should be.
Aug 9, 2020
33 min
#07: Those Ah-ha Moments
In this episode Rowena, Gemma and Mikala, share their personal ‘ah-ha’ moments which levelled-up their businesses. They get raw and intimate with shifts they made, how they felt and how it transformed their businesses. From being true to yourself and saying goodbye to haters, to working with the people they want to work with and doing the work they want to do. Learn how to own your brand, why niching is critical, why you should re-visit your brand values and how to offer the services which fulfil you.
Jul 23, 2020
34 min
#06: The Power of PR and Print
Join work wives Nikki and Loraine of crush communications as they reinforce and remind us of the power traditional media like print still has today in the world of internet and digital marketing. Learn how to welcome the influence PR has by connecting with people using simple yet powerful methods to level-up your business. Plus how being you is the ultimate strategic marketing tool. And finally, these amazing work wives discuss how pivotal having works wives in your business is and what it means for you.
Jul 9, 2020
33 min
#05: Victorious Email Marketing and Automation
If you think email marketing doesn't covert, think again. Email marketing is often the most overlooked business automations, yet it's one of the most influential. Learn why emails landing directly into someone's inbox are personable because they can ingest the information in their own time, connect on an intimate level with you and your business, and they make conversions. It's a compelling marketing tool for both service and product-based businesses you must adopt today.
Jun 25, 2020
43 min
#04: LinkedIn - Your Friend Not Foe
Find yourself scared of LinkedIn? Feel it's an unsexy social platform of just resumes and job searching? If so, don't fear the platform anymore and shift your thinking. It may not be as decadent as Instagram, but it's truly a compelling platform for connecting and attracting your ideal clients. In this episode, Gemma speaks with LinkedIn guru Rachael Barton who shares her best advice on how to utilise LinkedIn to draw in your ideal clients, network and connect to find your tribe.
Jun 11, 2020
30 min
#03: The Branding Journey - What to expect when you rebrand
Find yourself making an excuse for your business card, or explaining the state of your website before sending people to it? This is known as brand shame. And like most people with brand shame, you’re probably feeling, hesitant, fearful, and that something is lacking. This episode will teach you how to drop these feelings and show off your brand with confidence and pride. So if you know, you’re ready to get your brand shining, but you’re unsure where to start then this is the episode for you.
May 28, 2020
40 min
#02: COVID-19 - Keeping connected and avoiding the overwhelm
COVID-19, it's the topic on everyone's minds. As business owners during the economic downfall of the pandemic, there are opportunities for us to keep connected with our clients, workforce and take the time to improve parts of our business that may be lacking so we continue to move forward. Instead of looking at COVID-19 as a pandemic, we can look at it as a cyclone, an unprecedented time which will blow in the unknown, but we will come out on the other side. And remember, we're all in this together.
May 14, 2020
30 min
#01: The Love Bomb - How these solopreneurs became work wives with Rowena, Gemma and Mikala
In this episode, you'll get to meet Mikala, Rowena and Gemma. You'll discover how they met, how their collaborative working relationship developed, and how their genuine connection led them to become work wives. All three women come from different backgrounds but are masters in their fields due to their talents, love of their industries and strong work ethics. Learn how their friendships formed, what they think of each other, and how this type of working relationship is crucial in the solopreneur world.
Apr 25, 2020
17 min