Join Kate De Jong and Sam Morris in this episode of the Thriving Business Podcast as they candidly share their entrepreneurial journey, exploring the challenges of finding clarity, embracing specialisation, and achieving business growth through getting clear on their own unique zone of genius. There are so many different pathways available to achieve business growth. But not all of them work consistently and reliably. Kate and Sam share their personal journeys on how their growth has come as a result of evolving clarity, something that can’t be rushed but that comes with experience and trial and error.Key Highlights:Discussion on the entrepreneurial roller coaster: Kate and Sam acknowledge the ups and downs in the life of a small business owner with an emphasis on sharing their vulnerabilities to help others realise they’re not alone.Struggles with clarity (or lack of): Kate and Sam acknowledge that “appearing to have it all together” doesn't negate the internal struggles that all business owners face. They discuss the challenge of finding clarity amidst the busy grind of running a business.The journey of specialisation: Kate and Sam explore the discomfort in letting go of certain tasks and finding a specific focus. They discuss the realisation of the importance of specialising in order to get traction and establish yourself as a leader and specialist in your field.Marketing and strategic planning: Kate shares her journey in clarifying her business focus around clarity of purpose, message and strategic planning. Sam's focus and zone of genius is on AI, systems, and automation as her specialisation.Imposter Syndrome: Kate shares her imposter syndrome around calling herself a ‘marketer’ even though she’s done more than 10,000 hours in the field of marketing, and how so many other business owners struggle with this. They discuss the value of practical experience versus formal education.Clarity of business focus: Kate shares her journey of rebranding and shifting towards marketing clarity on her website and the growth that has happened as a result. Sam's focus on AI, systems, and automation has similarly created exciting growth.And so much more!As you reflect on your entrepreneurial journey, what challenges have you faced in finding clarity, and how have you navigated them to achieve growth in your business? Listen to the full podcast now to gain insights on how entrepreneurs navigate challenges and find clarity for business growth!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected]

In this week’s new episode, Kate De Jong and Sam Morris welcome Richard Wiles, an expert in start-ups, capital raising and corporate environmental, social and governance (ESG). Affectionately called ‘The Business Fixer’ by his peers, Richard has a unique ability to analyse businesses to quickly find their most effective pathway to growth.The discussion explores Richard's role as a connector, facilitating vital links between start-ups, funding sources, and strategic partnerships. This new episode serves as a rich source of knowledge, delving into the nuanced dynamics of startups and the critical intersection of sustainability and strategic success.Key Highlights:Richard's Background: 25 years in banking and finance, diverse experience in various industries. Transitioned from banking to entrepreneurship with a focus on social good and sustainability.Cardboard to Caviar Story: Richard's father's innovative project, "Cardboard to Caviar," exemplifies the early stages of circular economy. The project involved recycling cardboard into compost, creating a wormery, and producing caviar, emphasising social impact.Transition from Banking: Richard's decision to leave banking was driven by a desire to contribute more meaningfully. Pursues a values-driven approach to helping businesses thrive, with a focus on sustainability.Customer-Centred Design: Richard's experience at Stanford Uni for customer-centred design. Emphasises the importance of considering customer impact in business decisions.Neurodivergence in Business: Richard opens up about his dyslexia and ADHD, highlighting the different mindset it brings. Sam discusses her specialisation in helping business owners with ADHD.Small Contributions for Social Impact: Richard shares an example of making small contributions to social causes through business decisions. Encourages businesses to consider small actions for a cumulative positive impact.The Business Fixer Approach: Describes his role as a "business fixer" who addresses current and potential problems. Advocates for a growth mindset and openness to change for business success.And so much more!Interested in unlocking the secrets to fostering sustainability and success in startups and established businesses? Listen now to gain profound insights from Richard's experiences with Monoceros and Excess Advisory. Here's a question to pique your interest: How can strategic thinking and funding expertise be the keys to unlocking growth for your business? Find the answers and more by tuning in to this enriching episode!Stay Connected with Richard Wiles: Website: https://www.xsadvisory.com.au/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected]

In this week’s episode, Kate De Jong and Sam Morris are joined by Anthony Raspa from Dezign Digital, a Perth-based digital marketing agency. Together they explore the intricacies of digital marketing—a terrain familiar yet often challenging for Sam and Kate. This episode is a treasure trove of insights for anyone navigating the digital marketing landscape. Anthony Raspa shares invaluable tips and insider knowledge that are a must-know for every business owner. Whether you're a startup founder or a seasoned entrepreneur looking to refine your digital presence and generate leads and customers, there’s something in here for you. Key Highlights:Anthony's Success Stories: A beacon of hope in the digital marketing landscape, Anthony Raspa shares success stories, including an impressive 11:1 return on investment for his client Born to Sing. Explore how he cracked the code and delivered tangible results, offering insights that can reshape your approach.Unique Challenges in Niche Markets: Navigating niches like the rural industry presents unique hurdles, especially in connecting with specific audiences like farmers. Organic SEO and Keyword Strategy: Uncover the pivotal role of organic SEO and effective keyword strategies in the digital marketing landscape. Choosing Between Facebook and Google Ads: The podcast guides you through the decision-making process of choosing between Facebook and Google Ads. Importance of Google Local and Google Search Rankings: Delve into the importance of securing a strong position in Google Local and Google Search rankings, essential for local businesses aiming to thrive in the digital space.Anthony’s Four Pillars Approach: Explore the four pillars of digital marketing—Paid Advertising, Organic SEO, Content Marketing, and Social Media Marketing. Google Analytics Insights: Gain insights into the utilisation of tools like Google Analytics to track website performance. Learn how to analyse traffic sources, user devices, and lead conversion metrics for informed, data-driven decision-making. And so much more!Don't miss out on the chance to transform your business game! Click play now to unlock the secrets of successful digital marketing. Learn how to harness the power of social media, leverage paid advertising effectively, and discover the art of niche targeting. Join us on the Thriving Business Podcast as we equip you with the tools to not just survive but thrive in the dynamic world of online entrepreneurship.Stay Connected with Anthony Raspa: Website: https://dezigndigital.com/Instagram: https://www.instagram.com/dezigndigital/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected]

Men need to work less. That's the topic  of today's discussion! With all the female empowerment stuff out there these days, it’s easy to forget the men. Hosts Kate De Jong and Sam Morris tackle challenges and societal norms surrounding gender roles in both business and parenting and Sam shares an epiphany she had about her true ‘why’ — which has more to do with supporting men than anything else. Tune into our intriguing new episode of the Thriving Business Podcast as we delve into the real reason why we need women to succeed in business.Key Highlights:Challenges men face: Kate and Sam dive into the challenges that men face, including cultural conditioning that defines them as primary breadwinners and the potential identity crisis when stepping back from this role.The struggles of women: The hosts explore the difficulties women face when striving to balance their business aspirations with domestic responsibilities, often hindering their ability to pursue their goals wholeheartedly.Why men should work less: Kate and Sam discuss how men, women and families all benefit when men work less, and what women can do to allow men to take the foot off the pedal and achieve more balance in life too.Working less to live more: Kate and Sam acknowledge the difficulty of finding this balance and offer encouragement to business owners. They suggest ways to increase efficiency and profit while reducing working hours, with the ultimate goal of helping male business owners attain more time freedom to be present with their families —ultimately creating easier lives for everyone.And so much more!Tune in now to explore these thought-provoking insights.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected]

In this episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris discuss why it’s important to have a clear ‘signature service’ or core offering in your business. They emphasise the value of aligning your signature service with your zone of genius, your passion and your avatar’s key challenges and desires. The hosts also stress the significance of speaking the fluent language of your target audience and addressing their pain points effectively in order to sell and convert with ease.Key Highlights:The importance of having a clear signature service in your business.Why it’s important to speak the language of your target audience and to address their pain points: Business growth often requires omission (letting go of the ‘busy’ tasks or offerings that drain your time), simplification, and focusing on high-value activities.Simplifying your business by focusing on your core offerings and pricing them confidently is key: The hosts encourage business owners not to compromise on their pricing and to stand in their value.Patience and commitment are essential for seeing the rewards of your efforts: The episode provides valuable insights into crafting, pricing, and marketing a signature offering for business success.And so much more!Tune in for candid conversations with Kate and Sam in this episode, providing valuable insights into crafting a clear signature offering, pricing it appropriately, and marketing it effectively in order to build a thriving business.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected]

Summary:In this new episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris dive into their recent experiences and insights with speaking events and books. They begin by discussing Sam's attendance at a James Clear event, where she was motivated to make changes based on the principles from James Clear's book, "Atomic Habits”. They also explore the book "10x Is Easier Than 2x" by Dan Sullivan.Key Highlights:Sam shares how she was inspired by James Clear's talk to make changes in her daily routine: Starting with reorganising her workday and prioritising her most important tasks.The concept of habit stacking:  Where you pair new habits with existing ones to make them easier to incorporate into your daily life.Exploring the book "10x Is Easier Than 2x" by Dan Sullivan: How it has influenced their business thinking.Kate and Sam emphasise the importance of focusing on high-revenue-generating activities in their businesses: The importance of targeting clients who understand and appreciate their value.They highlight the significance of clearly defining your ideal client avatar: Tailoring your marketing efforts to reach them effectively.Kate mentions the success of a targeted marketing campaign by Buntu: A company that helps businesses win clients by sending personalized, creative messages to potential clients.And so much more!Tune in for candid conversations: Kate and Sam share their business journeys and strategies, offering invaluable insights for entrepreneurs and business owners.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected]

In this enlightening Thriving Business Podcast episode, hosts Kate De Jong and Sam Morris engage in a deep conversation with Matt Church, the founder of the Thought Leaders Business School. With over 15 years of experience, Matt and his team empower experts to bill $500K-$1.5M annually, working just 50-200 days with minimal staff. They're on a mission to help clever individuals overcome self-sabotage and achieve commercial success. Tune in to discover more.Matt Church, the visionary founder of Thought Leaders Global, is a renowned authority in enhancing leadership in Thought Leadership, Speakership, and Motivational Leadership. An accomplished entrepreneur, bestselling author, and distinguished speaker, he's earned international recognition, including being among the top 25 influential figures in the global speaking profession. Matt's achievements include induction into the Australian Speaker Hall of Fame, the 2014 Australian Speaker of the Year title, and a spot among the Top 10 Motivational speakers worldwide according to E-speakers in 2015. He's also authored 11 impressive books to date.Key Highlights:Matt Church's journey: We delve into Matt's transformative journey as a thought leader, tracing his origins in the field.Exploring "The Green Book": Matt's seminal work The Green Book, otherwise known as “The Thought Leaders Practice: Do Work You Love, With People You Like, the Way You Want” is a book that he gives away for free to build his list and grow his client base organically. Matt discusses his strategy of disseminating valuable free content as a powerful way to grow your business.Traits of exceptional thought leaders: We discuss the qualities that define successful thought leaders. Matt dissects the three common obstacles that hinder individuals from realising their aspirations: a lack of clarity, the absence of a roadmap, and self-sabotage tendencies.Breaking through the Green Belt: Drawing inspiration from martial arts, Matt and his team created The Revenue Ladder that describes the different levels from White Belt ($120K per annum) through to Black Belt ($720K) and beyond. His team have helped dozens of thought leaders reach the $1.5M mark through smart commercialisation of their ideas.IP snapshot and codifying Ideas: Matt Church underscores the critical importance of efficiently capturing and codifying one's ideas. He introduces the concept of an IP snapshot, emphasizing the need to encapsulate insights without being bound to a specific mode.The evolution from expert to authority: We delve into the evolution from subject-matter expertise to the coveted status of authority within one's field - a ‘Thought Leader’.And so much more!For those aspiring to become a Thought Leaders Practice, click the link below to learn more. Stay Connected with Matt Church: Matt’s Green Book : https://thoughtleaders.com.au/practice-book/Matt's website : http://mattchurch.comThought Leaders Business School: https://thoughtleaders.com.au/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired Business : https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business Implementor : https://thebusinessimplementor.com/Instagram:

In this new episode, Thriving Business Podcast hosts Kate De Jong and Sam Morris sit down with Master Business Coach, Angie Giltner. Otherwise known as "The Girl with the Purple Hair" and based in Ohio, USA, Angie shares her remarkable 10-year journey as a business owner, highlighting a pivotal moment when she decided to start her own business after facing workplace discrimination and unequal pay.Key Highlights:Angie's background: Angie, a former social worker and trainer, transitioned into entrepreneurship after a shocking incident of pay disparity in her previous job.Swift business launch: In just four days, Angie launched her own business, but she struggled in the first year due to lack of preparation and education.Investing in a business coach: After facing financial hardship and with as little as $2.84 in her bank account, Angie found a way to invest $10,000 in a business coach, which was the key decision that transformed her business and led to long-term success.Overcoming imposter syndrome: Angie shared her experience of initially doubting her ability to charge higher coaching fees but eventually increasing her rates, leading to significant growth in her income and business overall. Personal brand pivot: During COVID, Angie transitioned from being a local business to becoming an online personal brand, learning the importance of putting herself out there and establishing a unique value proposition.The power of manifesting: Angie uses vision boards and positive affirmations to manifest her goals, exemplifying the power of a positive mindset.And so much more!Overall, Angie's journey from workplace discrimination to becoming a thriving business owner and coach serves as an inspiring example of resilience, determination, and the importance of investing in oneself. Listen to her fascinating story on this episode!Stay Connected with Angie Glitner: Website: https://www.angiegiltner.com/Podcast: https://open.spotify.com/show/0SRFuR4gm1yy0XU69LDxh2LinkedIn: https://www.linkedin.com/in/angiegiltner/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected]

In this episode, Kate and Sam dive deep into the fascinating and rapidly developing world of AI-powered marketing. They share what AI marketing really is and how it can be harnessed for optimal results without falling into common pitfalls.Kate and Sam share their personal experiences with AI in their businesses, especially in email marketing and social media content creation. They emphasise that while AI can provide a valuable starting point, it should be viewed as a tool to enhance human creativity, not replace it entirely. Episode Highlights:Exploring what AI marketing means.The potential and common pitfalls.Kate and Sam share how they've used AI in their businesses.AI in email marketing and content creation.Balancing AI assistance with human creativity.The importance of fact-checking and authenticity.Crafting quality prompts for AI.The role of AI within a broader marketing strategy.Leveraging AI for productivity in headline generation and content rewriting.Sam's approach to batching content creation during flow statesKate's tip on preparing a content backlog for staying aheadAnd so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected]

In this episode, Kate sits down with transformative leadership coach Cindy Kennedy in a candid and insightful conversation about the journey of finding your voice, embracing vulnerability, and speaking your truth in professional environments. Cindy is a motivational coach and keynote speaker who shares her personal experiences, from discovering her authentic self in a coffee shop in her mid thirties to helping professional women find their voice and power. Get ready to dive into a conversation about embracing vulnerability, the transformational power of storytelling, and the importance of speaking your truth, especially in professional settings.Episode Highlights:Cindy's journey through adversity and overseas adventures that taught her to speak up and stand out — and ignited her fire to help all women do the same.Cindy’s turning point of coming home to herself and re-establishing her identity as a keynote speaker, TEDx trainer, and transformational leadership coach.How to identify natural leaders and those who naturally take on support roles, and how to nurture both.Differentiating between pleasing and serving — a lesson for all women.The impact of childhood conditioning and the journey to finding self-worth.The significance of setting clear intentions and practicing speaking in various opportunities.The creation of Cindy's program "Rise to Shine" and its evolution into the Center for Sass and Soul.The concept of alignment and how it's a continuous process of self-discovery and growth and a commitment to your truth.The power of sharing stories and how Cindy's work as a speaker, coach and TEDx trainer empowers people to find value in their stories.The beauty of anchoring stories and experiences to find deeper meaning and wisdom.The ongoing journey of deepening trust in oneself, others, and something beyond us to find your authentic power.Stay connected with Cindy Kennedy:Website:https://cindymkennedy.com/Instagram: @cindymkennedyFacebook: Cindy-M-KennedyConnect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected]