What does it mean to Transform Your Business? Is that even possible?  Is that something I should want? In this podcast episode, I will be speaking with Digital Marketing Expert, Ericka Saurit, founder of Saurit Creative, about what business transformation  actually looks like, answer your questions, and go in deep into what you  can expect as a result of building a Foundation For Your Brand.

Everything you need to know about the business of interior design from an LA designer who's been through it all. Shirry Dolgin is a rising star in the southern California interior design community. Having established her firm, ASD Interiors INC. in  2004, Shirry has an impressive portfolio of projects, and has been  featured in a variety of media outlets including multiple TV  appearances. Specializing in large scale residential and commercial  projects and an industry expert in construction, she has built a  reputation as one of the most knowledgeable renovations interior  designers in the industry.

Rocky La Fleur is THE face of Los Angeles design community. After 40 years of  experience in the trade high-end home furnishings design community, his  connections and unique ability to bring people together are changing  the way we view the business. Rocky’s genuine love for all the facets of  the design industry coupled with his enthusiasm for art and artists,  makes him a key figure in the community.

A conversation about integrating your core values into the work that you do. With Tracy Hiner (Black Crow Studios) and Ariel Johnson (Ariel Fox  Design)

A conversation with entrepreneur, wish expert, and founder of Wishbeads, Alexa Fischer. Alexa Fischer is the creator of the goal-setting, wish-granting jewelry company Wishbeads and author of the book Wishwork. She’s also an online educator, coach,  and speaker whose work shares the common goal of helping people go  after their dreams, build their confidence, and break free from fear.

a conversation with Digital Marketing Expert, Ericka Saurit  We’ve  seen a lot of changes in the way we work and live in 2020.  We are  going into the office less or not at all.  We are committing less, not  traveling, and spending way more time at home.  All of these changes  have revealed something to the public that the interior design community  has known all along...the HOME matters. And it matters now more than  ever. You  may already be experiencing the phone ringing, new clients looking for  help, and old ones coming back for help fulfilling their new needs.   This is a time for your business to thrive, yes even during this time of  uncertainty.

My conversation with certified Communication Coach Rachel Goldman centered around sifting through crisis.  “Crisis  comes from the word that means to sift, and so a crisis is the perfect  time to let the extra fall away so only the important will remain.” Glennon Doyle, Love Warrior

I wanted to have this conversation because I too once worked for my family business. I have also worked for a brand in transition from one generation to the next and had the great honor of helping guide them through that process. It’s really reminiscent of all of the work I do, which is working with brands to identify their core values and points of differentiation, while creating strategies that help them grow and remain relevant in today’s ever changing world. So this topic is extraordinarily relevant, not just for those working in a family business, but for those who are looking to grow in authentic and substantial ways.