Jesse Kirshbaum talks with Jason Barnard about music and brands.Jesse Kirshbaum is the CEO of Nue Agency and an American entrepreneur. Jesse, who works at the intersection of music, technology, and brand partnerships, discusses various ways brands can use music to connect with consumers, such as partnering with artists, live events, and product placements.Jason Barnard and Jesse Kirshbaum discuss strategies for successful brand-music collaborations, including managing deliverables, creating long-term plans, and leveraging emerging artists. They also discuss the challenges of measuring ROI for music marketing.Jason and Jesse emphasize the universal appeal of music and the opportunities for brands to authentically connect with consumers through music-based partnerships. This is definitely a must-watch episode for entrepreneurs who want to learn how music can transform their brand presence through strategic artist collaborations.What you’ll learn from Jesse KirshbaumThis episode was recorded live on video March 18th 2025https://youtube.com/live/fjWg5Ga1rYgLinks to pieces of content relevant to this topic:https://www.adweek.com/brand-marketing/nue-agency-founder-jesse-kirshbaum-says-brands-should-pay-attention-to-music-culture/https://www.hypebot.com/hypebot/2025/01/jesse-kirshbaum-on-trends-driving-the-music-business-in-2025.htmlhttps://celebrityaccess.com/2024/12/12/the-bob-lefsetz-podcast-nue-agencys-jesse-kirshbaum/Jesse KirshbaumTranscript from Jesse Kirshbaum with Jason Barnard on Fastlane Founders And Legacy. Music and Brands[A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [[[[There's just so many interesting ways to put music and brands together, and that's what we do for our clients all day long and like you, I'm a music fan and just a consummate consumer. And I've been in the music space for a long, time and just really live, eat, drink, breathe, and sleep what's happening, in the intersection of music and brands and technology, so very well-versed in it, [I would imagine you should be an entrepreneur rather than author, but because you wrote a book, Google thinks that you are an author. However, that looks like a, really good Google search result for your name. Then if we look in Google Learn about, which is the ChatGPT killer. Google Learn About is taking ChatGPT to a new level where it mixes its understanding of the world with the search results with an ability to converse with the user.And when I ask it to tell me about Jesse Kirshbaum. It tells me very accurately who you are. And in at Kalicube, we believe and we understand that's hugely important to you because your users, your prospects, your clients are gonna be searching your name, whether it's on Google or ChatGPT or Google Learn About. Now, who are your clients?Any kind of company, big companies, small companies. [and we put together first a television commercial and then, with Khaled, an original flavor that now is in. 14, 1500 stores. Everything from Walmart to 7/11 to Publix to Kruger's. So we come from a standpoint of finding the artist and then bringing the deal together with the artist and then making sure all the deliverables from the artist are met and then creating all sorts of marketing moment stunts that are aligned to the artist.And then it spawned an original idea. So we launched, an original flavor called Another Bun with DJ Khaled. So in that instance, our client is Nestle. Also, we have a close relationship with DJ Khaled. So that puts us in the unique position to do that. Where we sit in this ecosystem is we're completely agnostic. We don't work on behalf of the labels, the talent agencies, the management companies, the DSPs.We work with holistically the entire industry. So when the brands hire us, you're not just getting force fed, a priority artist. We're looking at it and saying, here's who you should be working with. So clients could be big Fortune 100 companies. They could be emerging brands that understand, like you said before, that music is this great connector, this universal language, and that it's a huge passion point for consumers. So leveraging music and using music in certain facets, even if you're an emerging brand, can be extremely impactful. So we have a different spin on like the creator economy because we're really focused on this lane of music and entertainment. [There's huge following in fan base. So from just a traditional like posting standpoint, timing, making sure it's the right amount of posts, making sure that the right messaging and meta tags are on those posts, making sure that artists are showing up to different shoots or different promises that are included that they need to do usually, we love it when an artist will go above and beyond because it's an authentic connection. So it really feels like something that they wanna promote and go hard for, so to speak. So Really guiding that conversation, understanding what an artist or a particular artist is looking to do and why it really matches with what this brand or this tech company or this platform is also looking to do. And then finding that authentic connection and then watering it and helping it to grow and making sure that sometimes we're reminding artists a, this newdeliverable or this new Ted Pole moment is coming up, let's make sure to post at the right time, make sure that all the right components of that are in place. it's not just as simple as just like putting people together and thinking it's gonna happen. There's strategy and tactics and managing against timelines that are a lot of the unfun, but crucial components to what makes these partnerships really successful. And you mentioned strategy, the social media aspect. Yeah. It's all this quick buzz. We're getting a lot of visibility very quickly....