Ulf Arnetz talks with Jason Barnard about establishing solutions-driven companies.Ulf Arnetz is the founder and chairman of Howwe Technologies, a unique solution for executives to bridge the gap between strategy and execution. He is a Swedish entrepreneur who developed a software solution for CEOs.Jason Barnard and Ulf Arnetz discuss the challenge of maintaining quality and competitive advantage as their companies grow. Ulf also emphasizes that maintaining quality involves keeping the product narrowly focused on solving a specific business problem.Jason and Ulf also discuss the challenges of delegating problem-solving responsibilities and the necessity of clear communication and alignment within teams. This episode provides founders and executives like you with the key insights you need to handle constant change and build solutions that truly last.What you’ll learn from Ulf ArnetzThis episode was recorded live on video March 11th 2025https://youtube.com/live/hbXHp98ZjFsLinks to pieces of content relevant to this topic:https://www.howwe.io/blog/ulf-arnetz-entrepreneur-making-history/https://www.howwe.io/insights/unfreezing-the-middle-to-accelerate-growth/Ulf ArnetzTranscript from Establishing Solutions-Driven Companies - Fastlane Founders with Ulf Arnetz[A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [[[I believe Kalicube is a solutions-driven company, but just by reading your bio and the description of the episode, I realize we're not hitting outta the park like I thought we were and you're gonna help me . Before we do that, really quickly, I'm gonna show you your, presence in search and AI. That's your Knowledge Panel.Looks really good. you look like a superstar. [[[[If they don't yet look like this, so obviously you don't need us. Then I look you up and ChatGPT, which now uses search results and we see that it's using your website as the source of information for a lot of what it's showing. And this is ChatGPT that used to just site from memory. Now it uses Bing search results.So mastering Bing and Google is name necessary. And this is the really interesting one for me. This is Google Learn About, which a lot of people haven't seen. it's gonna kill ChatGPT or it's going to be the next stage where it mixes together Google search results. it's Gemini model and the Knowledge Graph.And unfortunately here, it's misunderstood who you are. there's a professor who dominates here. So I couldn't get it to tell me about you without being specifically, asking about you and your company of how. So you're doing a great job. The next stage is gonna be AI. How do you feel about that?[[[Either by the company or McKinsey or other consultants. But the execution was really bad because, I wanted to develop a software, solving this business problem. When it comes to execution, it was a software for the CEO. It could be also for the COO or CFO. So when you have a plan, you have decided that we need to do a small shift than you as a CEO.Needs to get the whole organization aligned and focused on whatever you need to do. [[[[So if you're the CEO on the top of this company, and you had the problems, we have solved our customers before when it comes to strategy, execution, or transformation, that was before down maybe every fifth year, every 10th year, right? But now you have an environment where the CEO needs to do a lot of things based onAI driven business models or, this type of disruption. and our product is very much making sure that the CEO could get those changes done in a constant way. So it's about constant or continuous transformation in the company. That's what we are working with. [Whereas before it would be every five or six years. Now it's ongoing. And so have you lucked in or did you plan this? [but, I didn't see that this transformation the AI, was coming so fast. Of course not when I started the company 10 years ago. And, so I saw, the need for the CEO and the CEO needs to change and McKinsey, for example, which are doing a lot for boards and executives. They start to talk about the need for change from, for CEOs, just a year ago. And that helps us a lot, of course. [Now, we'll assume somebody's found a gap in the market. They built their company, how do we manage to create that sustainable competitive advantage because everyone else is gonna start copying us ? [