Judy Morgan DVM talks with Jason Barnard about building success in a niche industry.Judy Morgan DVM is an entrepreneur, Holistic Veterinarian, and owner of Dr. Judy Morgan’s Naturally Healthy Pets. Judy discusses her journey in creating a niche within the veterinary industry, focusing on holistic and traditional Chinese veterinary medicine.Judy explains how social media, particularly Facebook initially, played a crucial role in spreading her message and building her brand. With her daughter managing the operations of Naturally Healthy Pets, they've doubled the business each year. Starting from a garage-based startup, she grew her business into a multi-million dollar e-commerce platform while maintaining unwavering integrity.Judy also shares her passion for making a difference in the lives of pets and people, highlighting the valuable legacy she's building. She wraps up the episode by emphasizing the importance of ensuring the legacy of a business by being selective about partnerships and commitments.What you’ll learn from Judy Morgan DVMThis episode was recorded live on video February 4th 2025https://youtube.com/live/uCm-Om8fbY4Links to pieces of content relevant to this topic:https://www.inc.com/profile/naturally-healthy-petshttps://www.youtube.com/shorts/vAgbmxoiVS4https://www.youtube.com/watch?v=8h6VnuH9JLYJudy Morgan DVMTranscript from Building Success in a Niche Industry - Fastlane Founders with Judy Morgan DVM[[[[[[[[The thing at the top, you see there is AI. And Google's generating AI to explain or to give us an overview of who you are with the photos with the dog, which is delightful, and some information about you. Normally speaking, we would see some facts there on the right hand side. But Google hasn't understood you well enough to give facts about you, such as your date of birth, a description, who your spouse is, and your social media profiles. But I found this, which I thought was super interesting, which is that your company has a really good Knowledge Panel, and it's a Corporate Knowledge Panel with reviews and the social media. And Google's really understood your company, which carries partially at least your name. So have you done any work managing your personal brand online in Google and in AI?[[[[[And so it. It did open a lot of doors because, you know, first I became locally well known because I was doing something different.[[Because I don't want to keep doing what we've been doing with this traditional medicine. And so we parted on friendly terms. Of course, it cost me a million dollars to buy out his share, but we parted on friendly terms, and our practices were only five miles apart, and we practiced that close to each other, sharing clients back and forth for many years. And it worked out just fine because we both had different things that we offered.[[[[And silly me, I thought, you write a book, everybody just buys it. Uh, no. You. Yeah, there's a lot of PR that goes in, especially when you self publish. You need to be out there pushing and getting people to buy it and understand that otherwise you're gonna sell 20 copies to your friends, and that's that. So that was really what started the push. But amaz, at that time, I owned two veterinary hospitals, and in trying to push that book, you know,...