Matt Raad talks with Jason Barnard about the double exit.Matt Raad, the CEO of eBusiness Institute and Website Investor, discusses the concept of a "double exit," where entrepreneurs can grow a business using their personal brand and later exit without diminishing the company's value. Matt reveals proven strategies for acquiring, growing, and selling websites.Jason Barnard and Matt Raad also discuss the challenges and strategies for businesses heavily dependent on personal branding when it comes to exiting, with a key highlight on the discussion on transitioning personal brand-centric businesses to new owners. Matt underscores the importance of planning and communication, suggesting collaborative efforts between buyers and sellers for a seamless handover.Learn how to identify undervalued digital properties, transform them into profitable assets, and execute successful exits while preserving brand value. Jason Barnard and Matt Raad conclude the episode with an assurance that even seemingly tricky personal brand transitions can be managed effectively.What you’ll learn from Matt RaadThis episode was recorded live on video January 28th 2025https://youtube.com/live/9hkrffVZ0N4Links to pieces of content relevant to this topic: https://www.linkedin.com/in/matt-raad/recent-activity/all/Matt RaadTranscript from The Double Exit - Fastlane Founders with Matt Raad[[[[[[Hers is more difficult to find. If you search a name that doesn't pop. I actually had to dig into our data in the Kalicube Pro database to find Liz's Knowledge Panel, but that's looking pretty good. And if you look at the top there, if you know what generative AI is, AI overviews, that has been around for four or five years and that is generative AI. Knowledge Panels have been full of generative AI for four or five years. So at Kalicube, we've already mastered it. And this is the good one. That's Google Learn About. And I don't know if you've seen it.It's in America. It's an experiment. And this is where the world is going. You can see here it's a learning experience. It's understood who Matt and Liz Raad are. It's understood that you're all about buying websites, optimizing websites. It explains all about you, gives some opportunities to listen to you, gives some explore related content and then follow up questions. What are your main business interests and how did you get into Internet website flipping? And that, if you look at it, is a funnel.I start with your name and it's going to draw me down the funnel and it's going to convince me that you're a superstar if you've organized your digital footprint correctly.[[[[[[[[[We love SEO, even though SEO's changed dramatically. And what the journey looks like is we get them basic skills first and then we get them started to buying small little sites so there's no risk they can still keep their daytime jobs. And they do it as basically, it's a very American sound term, but it's really effective. Do it as a side hustle. And we found that that worked really well. We've been doing this for now, teaching people for 15 years. Fifteen years we've been teaching people and we love it, absolutely love it. And we've got amazing clients and but a lot of our clients do have what we call the BHAG, the multimillion dollar big hairy audacious goal, the multimillion dollar exit.[[