Show notes
What actually happens when you change the things that matter on your Shopify store?In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them.These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search.You'll also learn why conversion rate alone can be misleading, how tools like Microsoft Clarity and heatmaps can uncover opportunities, and why CRO improvements can have an impact beyond sales — including your SEO.In this episode:How a subscription change generated an additional $45KWhy a payment change was worth $400KWhy you shouldn't blindly chase a higher conversion rateHow a simple urgency change generated $55KWhat a mobile navigation change delivered $160K in additional valueHow to use heatmaps and Microsoft Clarity to find CRO opportunitiesWhy improving conversion rate can also benefit SEOThe $600K search change and what it tells us about ecommerce UXIf you're driving traffic to a Shopify store but want to get more sales from the visitors you're already paying for, this episode breaks down where to look and what to test.Timestamps:(00:00) - 5 Real Shopify CRO Tests & Results(02:50) - CRO Test #1: The $45K Subscription Change(07:20) - CRO Test #2: The $400K Payment Change(14:30) - Why Conversion Rate Can Be Misleading(18:20) - CRO Test #3: The $55K Urgency Change(23:50) - CRO Test #4: The $160K Mobile Navigation Change(27:30) - Heatmaps & Microsoft Clarity for CRO(32:00) - Why CRO Can Also Improve SEO(38:00) - CRO Test #5: The $600K Search ChangeFollow Winning With Shopify for practical ecommerce growth advice, real-world tests and strategies for building and scaling online brands.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.EasyGift - Extended 30-day free trial on any of their three Shopify apps with code WWS.Adam Pearce - https://www.linkedin.com/in/shopifyexpertadampearce/https://www.linkedin.com/company/blend-commerce-shopify-cro-agencyhttps://www.linkedin.com/company/the-ecom-collab-club/https://www.youtube.com/@blendcommerce
