Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: [email protected] You’ll learn:Why chasing ROAS alone can limit Shopify growthThe difference between buying clicks and building customersHow Google Shopping acts as your digital storefrontWhy product feeds, creative and offers matter more than everHow leading brands measure profitable customer acquisitionWhy Google Ads and retention need to work togetherNick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.In this episode:

Why Good ROAS Doesn't Always Mean Profit

Stop Using Google Ads Just to Generate Sales

ROAS vs Customer Lifetime Value

The Snowball Effect of Repeat Customers

The 4 Metrics Shopify Brands Should Track

Fix Your Google Shopping Customer Journey

Why Product Feeds Matter So Much

How to Set a Profitable Google Ads Target

How to Increase Repeat Purchases & LTV

How AI Is Changing Google Ads

5 Things Scaling Brands Do Differently