Show notes
Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn: - Different ways you can encourage customers to buy more through upsells and cross-sells- How leading brands have got creative with this - Where Shopify brands fail to cut through with cross-sells 0:00 — Introduction & What We're Covering Today0:38 — Why Upsells and Cross-Sells Matter for AOV1:00 — Tip 1: Bundling — Simplify It and Drop the Discount2:05 — Use Microsoft Clarity to Watch Real User Behaviour2:39 — Tip 2: Do Not Overwhelm the Customer4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month8:09 — How to Do Upsells Manually as a Smaller Store8:55 — Tip 5: Create a Customisable Look or Set10:18 — How This Flips the Customer Conversation Completely11:13 — AB Test the Outfit Feature Before Rolling It Out11:46 — Tip 6: Sell Packs Instead of Single Items13:05 — T-Shirt Pack Pricing Strategy Example14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward15:29 — The $500 Minimum Spend Club Strategy16:22 — Tip 8: Use Real Statistics as Social Proof17:54 — Outro — Subscribe and Visit the WebsiteWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning
