In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover: - Why Rebel Cheese's Shark Tank moment was just the beginning. - Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre. - Lessons learned from early technical decisions, including those sneaky shippi...