Show notes
This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno!Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed!Key takeaways:0:00 Introduction1:39 About Chris & how KillaVanilla was founded9:05 Competitive edge and regulations14:50 What is KillaVanilla’s email strategy?21:04 Building brand sentiment through customer reviews24:48 How Chris got involved with Seguno29:30 The power of email30:54 Email automations you must prioritise36:45 When to use discounts38:50 How does omni-channel marketing work for KillaVanillaKillaVanilla: https://killavanilla.com/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show