Show notes
In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Connect with Rob here - https://www.linkedin.com/in/rob-stanbury-54253514a/Check out Spec here - https://spec.digitalKey Takeaways: 0:00 Introduction1:57 About Rob3:08 What to do after you’ve built the foundations for SEO6:55 Leveraging product features to create blog posts that rank & convert15:11 How to create topic ideas for your content marketing20:27 Should you use ChatGPT for Content marketing?21:55 Using SEO Tools to find out what your customers are searching for23:20 Next steps: Implementing off-site SEO Marketing26:20 Video content for SEO30:51 Appealing to your target audience to boost your search rankings.36:14 Why work with bloggers39:55 Website design to improve your SEOWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show