Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
Nick Trueman | Ecommerce Growth, Marketing, PPC and SEO Specialist
Creating Epic Content That Converts - The Power of Words!
21 minutes Posted Jul 17, 2020 at 8:00 am.
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WORDS HAVE POWER. USE THEM WISELY. 

5 points of reference: 

  • Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning. 
  • Words need to be in priority. For example, content on a page. 
  • The power of questions: Why am I failing? Why am I not doing better yet? 
  • Keep it snappy. What you do: Create a long sentence, then chop it down to 5 words of less. 
  • There are 3 levels of content. Alert, info & contractual. 

We hope you enjoy it! 

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