Dan Heck is the Assistant Athletics Director for Marketing & Fan Engagement at Auburn University. Today we discuss mentorship, #NACMAVirtualVegas, COVID-19's impact on fall sports, social strategy and a whole lot more.
Jul 1, 2020
44 min
Dr. Brandon Martin joins us for an episode on race relations in the wake of the recent protests and rallies over racial injustice and police brutality. We talk about being an African American leader in collegiate athletics and how the industry should seize this opportunity to make a positive impact on promoting equality and inclusiveness.
Jun 11, 2020
35 min
Our beloved NACMA conference for 2020 has been cancelled but planning committee chair, Carrie Blankenship, has been busy putting together a virtual NACMA so we can still take advantage of the learning and networking opportunities that are so valuable about the conference. Hear about that and lots more in this episode.
May 27, 2020
44 min
Lee De Leon is the Deputy Director of Athletics/Executive Director of RCAF at the University of Louisiana at Lafayette and has served at all levels of collegiate athletics administration, including as Director of Athletics at Abilene Christian University. Today we talk about fall sports returning, the importance of college football to the economy and culture of college towns and whether we'll see the return of sport programs that are getting cut (or if they're gone for good).
May 22, 2020
33 min
Brandon Hays, Assistant AD for Marketing, Promotions, & Ticketing at Northern Kentucky University has a pretty unique perspective on the current state of the world (and sports) due to his own health issues that require him to be especially cautious during times like this. We discuss that and much more in this episode of Winning is Not a Strategy.
May 15, 2020
48 min
Brian Hicks is the Associate Athletic Director for External Relations at Xavier University and has an extensive background in athletics, from minor leagues to sales and even serving as the NACMA President for a year. Today we hear his perspective on the current state of collegiate athletics and what he believes the future holds for the #SportsBiz industry.
May 11, 2020
Michael Beale is the Assistant Athletic Director for Marketing at the University of North Carolina. In this episode, we discuss the 2020 college football season, how to make fans feel safe in our stadiums/arenas, creating a top-notch experience for those fans and ESPN's "The Last Dance."
May 6, 2020
33 min
Leah Beasley is a former student-athlete, a two-time winner of the NACMA Marketing Team of the Year award and currently serves as the Executive Senior Associate A.D. for External Affairs at Mississippi State University. Today we cover a range of topics including new challenges she's facing as the pandemic wears on, how collegiate athletics can come out of this stronger than ever and how she and her team are strategizing to win the battle for fans' time/attention when this is all over.
Apr 30, 2020
35 min
Shawn Sullivan, Associate Athletics Director of Marketing and Fan Engagement at Ball State, joins us to chat about new challenges facing collegiate athletics and how he and his team are strategizing for the future.
Apr 29, 2020
42 min
Today we visit with Zach Dayton, Deputy Director of Athletics at Fairfield University, about his career, the current state of affairs at Fairfield and in collegiate athletics and what the future holds for the industry.
Apr 28, 2020
44 min
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