Winding Paths
Winding Paths
Aaron Shapiro & Joseph Gerstel
Ep. 6 | Samantha Coxe, CEO & Co-Founder of Flaus
57 minutes Posted Apr 10, 2022 at 4:00 pm.
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Samantha Coxe was spending multiple nights on the floor in her office at Skadden when she decided to make her entrepreneurial dreams a reality. After three and a half years as an M&A associate, Sam jumped ship to  launch Flaus, a dental wellness company focused first on developing an eco-friendly electric flosser.  

In this episode we discuss:  

  • How Sam had a hardware product designed with no engineering background 
  • Great legal resources that can help you launch a company including Cooley Go and Y Combinator’s free document resources  
  • How Flaus pre-sold more than $300K of its electric flosser hero product on IndieGoGo 
  • Raising money from friends and family  
  • What a SAFE is, and why it can be an attractive way to raise early capital  
  • How Sam reflects on the risk she took leaving a high-paying job as a mid-level associate 

We had an awesome conversation with Sam and we hope you’ll find her journey as inspiring as we do! 

Joseph & Aaron