Show notes
Samantha Coxe was spending multiple nights on the floor in her office at Skadden when she decided to make her entrepreneurial dreams a reality. After three and a half years as an M&A associate, Sam jumped ship to launch Flaus, a dental wellness company focused first on developing an eco-friendly electric flosser.
In this episode we discuss:
- How Sam had a hardware product designed with no engineering background
- Great legal resources that can help you launch a company including Cooley Go and Y Combinator’s free document resources
- How Flaus pre-sold more than $300K of its electric flosser hero product on IndieGoGo
- Raising money from friends and family
- What a SAFE is, and why it can be an attractive way to raise early capital
- How Sam reflects on the risk she took leaving a high-paying job as a mid-level associate
We had an awesome conversation with Sam and we hope you’ll find her journey as inspiring as we do!

