Tired of guessing if your funnel is actually working? Join the Win With Paid Ads Challenge: www.paidadscoaching.com/challenge?utm_source=youtube&utm_medium=organic&utm_campaign=description&utm_content= If you are not testing, you are guessing, and that is probably stressing you out. In this episode, Ashley pulls back the curtain on the exact split test her team just ran on their own funnel (video vs. non-video, one master class title vs. another) and breaks down the real benchmarks she uses with her six, seven, and eight figure mastermind clients to know when a funnel is actually broken. Think of it like a doctor running lab tests: what numbers tell you where the problem is, what's a good baseline, and when you actually have enough data to make a call. In this episode, Ashley breaks down: 📊 The minimum sample size (and timeframe) you need before declaring a test winner 📊 Click-through rate and view rate benchmarks that tell you if you have the right audience 📊 Show up rate, hold rate, and conversion rate benchmarks for a free master class or challenge 📊 Why changing video vs. static image and a single title tested a 20%+ lift in results 📊 How to use Claude to audit your own sales call or webinar transcript for blind spots You'll walk away with the exact numbers to benchmark your own funnel against, and a clear next step to pick one metric and start testing instead of guessing. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

🏆Ready to learn the same paid ads method we taught to Callan? Join the Win With Paid Ads Challenge: https://paidadscoaching.com/challenge-2 She spent a million dollars on ads and generated $19 million in six weeks. In this episode, Ashley pulls back the curtain on Launch Your Ads Live, her exclusive event for six, seven, and eight figure mastermind clients, with a live Q&A featuring Callan Faulkner, founder of The Uncommon Business and the #1 AI education company in the world. Ashley and Callan get into the real math (and mindset) behind scaling ad spend fast, plus how to build an AI-powered team that can actually keep up with that kind of growth. In this episode, they break down: 🤖 How Callan scaled ad spend to $1M without tanking performance, and the exact CPA threshold she uses to stay calm while scaling 🤖 Why "data over drama" is the mindset shift that separates six figure spenders from eight figure spenders 🤖 The AI employee framework Callan uses to run a $20M+ company, including how she deploys shared skills across an entire team 🤖 How to build AI systems for service based businesses, not just admin work (with a live example for a Spanish immersion school) 🤖 Why AI isn't replacing jobs, it's replacing the businesses that refuse to adapt You'll walk away with a clearer read on your own numbers, and a real framework for putting AI to work in your business instead of just talking about it. 🚀 Work with Callan: The Uncommon Business 🤝 Connect with Callan: @callanfaulkner 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

There is a new place to run ads, and it is not Meta, Google, or TikTok. It is inside the conversations people are already having with ChatGPT. Today is the what, the who, and the where of ChatGPT ads, plus a big change that just made them relevant to almost every business. And the part most people miss: ChatGPT ads and using ChatGPT for ads are two completely different things. In this episode, Ashley breaks down: 🤖 What ChatGPT ads actually are, and why the intent behind them is so valuable 🤖 The announcement that changes everything: the minimum spend is gone 🤖 Who it is for, and who should wait 🤖 ChatGPT ads vs. using ChatGPT for ads, and why your inputs decide your edge 🤖 Why this is one play, not the play, and where it fits in a bigger strategy You'll walk away knowing whether ChatGPT ads fit your business, and why a new platform never replaces strategy, it just gives strategy a new place to show up. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

What you believe you build. What you doubt you delay. Marshawn Evans Daniels is a Reinvention Strategist who teaches women of faith how to build an extraordinary life and business. She went from Georgetown Law and running the fastest-growing woman-owned sports agency in the country to calling off her wedding six days out, rebuilding from rock bottom, and creating Believe Bigger. Her clients have generated more than $200 million. Her new children's book, Worthy Girl, teaches the same thing to little girls before the world talks them out of it. Ashley says this devotional was one of the biggest dominoes that had to fall for her to believe she could build Paid Ads Academy at all. So this one goes deeper than advertising, but it is still about advertising, because visibility starts with believing you are worth being seen. In this episode, they break down: 💙 "Little Me" and the voice in your head that talks you out of asking for more 💙 Why your hesitation on ads is usually not about the ads 💙 What this industry is really selling, and why it is making women more depressed 💙 The five identity mountains that keep you stuck even after you buy the course 💙 Why money is a mirror for worthiness 💙 How to bring your faith into your business without alienating anyone 💙 Why you cannot "find" your purpose (and what to do instead) 💙 Ashley reads the future she wrote down a year ago, and what has already come true You'll walk away understanding why belief is not the soft part of building a business. It is the part everything else is built on. Connect with Marshawn: @marshawnevans Worthy Girl Picture Book: https://worthygirlworld.com Believing Bigger Devotional Planner: https://believebigger.com/planner Start Here with Marshawn: https://marshawn.com/start-here Additional Believe Bigger products: https://believebigger.com 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads (paidadscoaching.com/book)

What if your ads are right, the targeting, the creative, the budget, and the real problem is where you are sending people? Funnels do not usually break. They fall behind. Your buyer evolved and your page did not. This episode is funnels through the lens of buyer psychology and how people actually decide in 2026. In this episode, Ashley breaks down: 📈 Why everything works until it doesn't (and why that is a law of marketing, not a flaw in you) 📈 Guessing your next move vs. knowing it, and why mastery is certainty about the process, not the outcome 📈 How price, risk, and familiarity decide how much convincing a buyer needs 📈 What actually changed in 2026: compressed attention, a higher noise floor, and social proof that still works 📈 A five-step conversion audit you can run on one page this week You'll walk away able to look at a page and ask the right question: not "is my funnel done?" but "what is my funnel's next move?" 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

Twelve people, a yacht, the Aegean, Santorini at sunset. And me, someone who could not unplug for four hours, fully present for the first time in years. This one is part recap, part love letter to my team, and part argument for something most business owners get wrong: rest is not a reward, it is a strategy. In this episode, Ashley breaks down: ✨ Why she takes her whole team on company trips (and why it is a statement, not a vacation) ✨ The trip itself: Athens, Santorini, Mykonos, and the moments that mattered ✨ How twelve people spent a week together with zero conflict, and the psychology behind it ✨ The "Invested, Rested, Connected" framework and what it means for clients ✨ Why rested, connected teams make better decisions and protect your account You'll walk away asking your own version of the question: what is my version of Greece, and what would happen if I gave my team something to work toward? 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

A client asked me once, in the middle of her hardest season, "How do you stay so steady?" She expected a strategy. The real answer was simpler and harder: it is what I believe. Most people think they have a strategy problem, a time problem, or a money problem. Usually it is a belief problem. A belief is just a thought you have repeated so often your brain treats it as fact. The good news is you can change it. In this episode, Ashley breaks down: 💙 Why beliefs matter more than strategy (and the brain science behind why they stick) 💙 The 10 beliefs she leans on to stay calm and make better decisions in a hard season 💙 How your old beliefs quietly become your next ceiling 💙 Why you can "try a belief on" before you fully believe it 💙 The one belief to pick up this week and carry into your next launch You'll walk away with a simple shift: you do not need ten new beliefs today, you need one you are willing to try on until your results catch up. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

What happens when your ads work so well that you burn out? That was Kalina's first good problem, and it was only the beginning. In this episode, Ashley reconnects with Kalina Denault, a family, maternity, and newborn photographer in Winnipeg, Canada. Two years ago Kalina was making $65,000 a year and was, in her words, the smallest fish in the mastermind. Her husband was skeptical about the investment. What happened next is the reason we do what we do. In this episode, they break down: 📸 Going from $65,000 a year to six figures, and then multi-six figures just six months into a new model 📸 Why ads that worked "too well" created a capacity problem (and why that is the good kind of problem) 📸 The single mastermind conversation that moved her from $600 sessions to $4,000+ full-service clients 📸 A $22 ad cost turning into a $4,000 client (a 181 to 1 return) and what an almost unlimited budget looks like 📸 The money mindset shift, and the honest conversation with her husband behind investing on a $65,000 income You'll walk away seeing that it is never the type of business that wins with ads, it is the type of person, and what becomes possible when you decide to be that person. Connect with Kalina: @kalinadenault 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

Most people think paid ads are only for getting customers. But some of our best hires, around 15 of them, came from ads too. In her debut episode, Ashley sits down with Marianne Ewanouski, the head paid ads coach at Paid Ads Academy. Marianne runs every ad platform for the company (Facebook, Instagram, Google, YouTube, TikTok, Spotify, and the new ChatGPT ads) and coaches clients from zero revenue all the way to eight figures. She dreamed of Mad Men style advertising, fell in love with paid search instead, and found PAA through an Instagram hiring ad she applied to within 24 hours. In this episode, they break down: 💼 What hiring ads are, and how PAA grew to eight figures with 15+ hires and no recruiter 💼 How to run hiring ads on Google, LinkedIn, TikTok, and Facebook/Instagram (and why each platform is set up differently) 💼 Why every ad points to one careers page hub, built around real core values and a video application 💼 The qualify and disqualify trick that keeps you from paying for the wrong clicks 💼 Two mistakes Marianne sees on coaching calls: low-intent keywords and burying your credibility You'll walk away seeing paid ads as more than a customer channel. They are how you find the people who help build your business. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

Ashley sat down with her husband and admitted something most entrepreneurs never say out loud: she thinks she's actually addicted to work. Not the cute hustle-culture version. The real thing. In this episode, Ashley gets honest about: - Why workaholism is the one addiction that gets rewarded instead of treated - The difference between knowing you work too much and actually feeling it - How the drive that built the business became the thing she had to question - What being a present parent really means, and where the gaps were - The reps she's doing now to choose rest over compulsion If something in your chest tightened reading that, that's kind of the point. This one's for you. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads