Listen now (25 min) | Welcome to the inaugural episode of Win-Win-Win! In this episode, we introduce ourselves and Eric puts John on the hot seat for some Q&A. Get to know John’s background, why he wrote 3-Win Sponsorship, the challenges he faced in the aftermath of publication, why he started TWG, and why he decided to start this podcast.

Get on the email list at winwinwin.substack.com