Whatever you don't have and think you need before you can get started on your business idea, while it might be nice to have or might make things easier, not having it doesn't prevent you from getting started. The commitment to doing the work you CAN do is more important than having all the tools right now. Life has a funny way of showing up with what we WILL need when we've taken the first step. Learn more at: https://willlucas.co

Too often, we discount how hard it is to start something new. When you're venturing off to start a business, the days can be incredibly dark. So much so where you'll wonder if all your efforts are futile. For those among us who really believe we have the better solution currently available to our market, a better service or product, and are passionate about it to the point where we'll go through hell to see it through, quitting just isn't an option. Learn more at: https://willlucas.co

Whether it's 2 hours per day or 20 minutes, each of us has enough time to work DAILY on things that bring us closer to our dreams. It doesn't matter if you have kids, a spouse, a job, or many other responsibilities, you have the time. You'll have to fight to protect your time, but it's there. Turn off the game, lock the door, put down Instagram. Shake yourself out of complacency and go to work. Follow me on Instagram at: https://instagram.com/willlucas Learn more at: https://willlucas.co

If you're really passionate about your business, you'll spend the majority of your time building an audience *around* your business. When you've built an audience (and not just a bunch of Likes), you're shepherding a community that's looking to you to lead the way.

I witness barbers turn down $50-$60 an hour regularly. Breaks my heart. The shop is a social place, but its a business first. If people aren't making money, then there's ultimately no shop to go to. Too many barbers forget that they're in the *service* business and make their customers feel like its a privilege to be in their chair. They may not say it, but they show it by behaviors that don't express appreciation.

You might have a lot of great ideas, but when people have a job for you, they usually have a specific vision in mind. Don't lose the opportunity to close the deal by trying to sell them something they didn't ask for. Make the deal, then educate them. At the end of the day, you have to give them what they want - even when you know there's a better way. Follow Will on IG: @willllucas Learn more at willllucas.co

You should never ask anyone what they think of your business idea. What made them arbiter of all business ideas? Especially, never go to someone who wouldn't ultimately be your customer. If you're selling baked goods, and I swore off sugar, it wouldn't make sense to ask me if opening a shop is a good idea, right? How would I know? If I listened to Rap and R&B religiously, why would you ask me what I think of your Jazz album?

Let's be clear, this podcast isn't for everybody. It's not for people who want to talk about quitting their jobs and starting a business but aren't willing to do the hard work. If you want to kick your feet up this weekend, skip this episode and go play frisbee. If you're sick of your 9-5 or the paycheck that doesn't match your potential, then you can't wait for the weekend so you can go in on your thing without distractions. Instagram: https://instagram.com/willlucas More at: https://willlucas.co

Knowing how much you're worth per hour helps you determine what you need to stop doing. It's possible that you need to outsource your household chores like cutting grass or dry-cleaning. If you know how much every hour of your day is worth, then you know that things that fall below that dollar value may need to be outsourced to someone else. When you focus on the doing the work that helps you get to where you want to go and stopping ending work below your pay grade, you honor you time-investment.

So many of us don't take advantage of the tools and resources around us. We take them for granted -- maybe because we don't think they're important.  I want you to take an honest look around and see at how you're ruining your chances of success by spending money on things that don't help you reach your goals and by wasting time on things that don't get you closer to your dreams. You only have ONE life. Stop living like this is a rehearsal.