Sustainable and scalable. These two words have immense tension between them, since you can’t focus on both of them at the same time. You either grow your business sustainably or scale your business. More at wiljr.xyz.

This renewed focus on customer-obsession will force B2B communication leaders to ’pull forward’ their long-term audience goals. For more, visit www.wiljr.xyz.

To build long-term value through communications, businesses must define a structure of protocols aimed at delivering long-term trust with its audience. For more, visit www.wiljr.xyz.

Whether social or other platforms, digital advertising no longer works for business-to-business communications. More at wiljr.org.

Execution, though, is taking those smart ideas, translating them for consumers, then shipping–that’s where the value is actually realized. More at wiljr.org.