Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting. In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies. Timestamps: 00:00 Introduction and Personal Journey 00:28 Podcast Break and Personal News 04:04 Introducing Special Guests 07:27 Guest Backgrounds and Influencer Marketing 18:15 Pet Peeves in Influencer Marketing 30:34 Identifying Industry Gaps and Missed Opportunities 31:18 Challenges in the Current Job Market 31:48 Marketing Strategies and Consumer Behavior 42:35 The Importance of Diversifying Content 44:33 Creators' Fears and Algorithm Myths 50:51 Building Owned Channels and Communities 52:42 Upcoming Networking Event in Atlanta 56:02 The Vibrant Influencer Scene in Atlanta 01:00:39 Connecting with the Guests 01:02:08 Conclusion and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Sourma Khoury, Influencer Marketing Consultant. With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities. Timestamps: 00:00 Embracing Individuality and Mental Health Awareness 00:35 Welcome to the Wynn Podcast: A Special Episode on Mental Health 01:17 Announcing the Best in Influencer Tech Event 03:32 Diving Deep into Mental Health with Suarma Kauri 07:31 The Journey Through Hormone Imbalance and Therapy 19:11 The Power of Meditation and Taking Charge of Your Health 25:54 Unlocking Focus: The Power of Sound 26:25 Navigating the Digital Age: Social Media and Attention 27:52 Personal Strategies for Stress Relief and Focus 28:58 Introducing Caveat: The AI-Powered Contracting Platform 30:34 Coping Mechanisms and Emotional Regulation 33:46 Navigating Relationships and Mental Health 41:24 Self-Care and Mental Health Strategies 44:19 The Impact of COVID-19 on Mental Health and Social Behavior 51:34 Closing Thoughts on Mental Health Conversations Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Julianne Skrivan of Her Campus Media. This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape. Connect with her: @julianneskrivan (IG) @hercampusmedia (IG) @hercampus (IG + TikTok) @influencehercollective (IG + TikTok) @campustrendsetters (IG + TikTok) @cfashionista (IG + TikTok) Timestamps: 00:00 Welcome to the WIM Podcast: Community and Connection 00:41 Exciting Updates from WIM: Events and Membership Perks 02:25 Diving Deep into Gen Z: Influencers and Education 03:28 Spotlight on Julianne Scriven and Her Campus Media 16:31 Exploring the Certified Influence Program 21:07 The Power of Community in Influencer Marketing 24:23 Exploring the Future of Content Creation and Certification 24:59 The Impact of Certified Content Creator Programs 25:51 Adapting to the Ever-Changing Influencer Space 26:37 Celebrating Achievements: Diplomas and LinkedIn Badges 27:10 Introducing Caveat: The AI-Powered Contracting Platform 29:41 The Role of Certified Influencers in Brand Partnerships 31:13 Understanding the Needs and Aspirations of Content Creators 33:32 Addressing Predatory Practices in the Creator Economy 35:43 Empowering Creators with Education and Confidence 41:06 Envisioning an Inclusive Future for Influencer Marketing 44:18 Connecting with the Community and Further Resources Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Dawn Andrews of Free Range Thinking. We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company Timestamps: 00:00 Navigating Layoffs and Career Transitions 00:34 Welcome to the Women Influencer Marketing Podcast 01:11 Exploring AI in Business and Personal Growth 03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy 03:53 Deep Dive into AI: Transforming Business and Personal Efficiency 04:50 Upcoming Events and Community Engagements 09:49 Dawn Andrews on Entrepreneurship and AI Integration 14:39 AI as a Game Changer in Business Operations 20:57 Personalizing AI for Business Growth 23:49 AI's Role in Enhancing Team Productivity 25:06 Harnessing AI for Content Creation and Improvement 26:22 Navigating the Nuances of Tone with AI 28:27 Introducing Kavya: A Game-Changer for Contract Review 30:02 Exploring the Wide World of AI Tools for Business 32:25 Making AI Work for You: Practical Business Applications 36:40 AI in Decision Making: Guidance vs. Autonomy 38:23 Demystifying AI: Addressing Common Concerns and Future Prospects 45:10 Personalizing AI: From Business Strategy to Home Organization 48:08 Connecting and Learning More About AI Applications WIIM Presents Best in Influencer Tech: https://iamwiim.com/tech/ Tools mentioned in this episode: https://chatgpt.com/ https://openart.ai/ https://claude.ai/ https://manychat.com/ https://zapier.com/ Dawn Andrews Free Resource: https://dawnandrews.com/aistrategyframework Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Shaine Griffin of SAG-AFTRA. Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs. Connect with her: [email protected] [email protected] Timestamps: 00:00 Navigating Work Opportunities and Flexibility 00:36 Welcome Back to the Pod: Addressing Industry Challenges 02:13 Advocacy and Support for the Influencer Community 04:15 Exploring the Influencer Agreement with SAG-AFTRA 14:44 The Benefits of Joining SAG-AFTRA for Creators 21:04 Understanding Union Contracts and Creator Rights 26:00 Empowering Creators: The Influencer Agreement Explained 31:22 Building a Sustainable Future for Creators 33:42 Navigating Influencer Agreements and Community Feedback 34:05 Challenges and Solutions in Influencer Collaborations 35:57 Educational Initiatives for Creators and Influencers 37:26 Introducing Caveat: An AI-Powered Contracting Platform 38:56 The Predatory Nature of the Entertainment Industry 40:23 Empowering Creators Through Education and Union Membership 40:44 Understanding SAG-AFTRA's Role and Benefits for Creators 43:01 Navigating Union Membership and Talent Management 49:27 Demystifying the Transition to Union Membership for Creators 56:25 Resources and Support for Navigating the Creator Economy 01:01:07 Closing Thoughts and Encouragement for Engagement Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices. Timestamps: 00:00 The Struggle with Late Payments in the Creator Economy 00:37 Introducing Women in Influencer Marketing (WIIM) 01:35 A Deep Dive into the Captivate Payment Controversy 11:13 The Power of Speaking Up and Advocacy 14:25 Closing Thoughts and Next Steps Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences. Timestamps: 00:00 The Unexpected Journey of Pregnancy 00:39 Welcome to the Solo Episode & Sponsor Shoutout 02:12 The Emotional Rollercoaster of Fertility Treatments 03:45 Navigating Work Commitments While Pregnant 05:24 The Awkwardness of Pregnancy Assumptions 08:23 A PSA on Sensitivity Around Pregnancy 11:18 Exploring the Benefits of Caveat for Contracting 12:53 Sharing Personal Stories for Community Support 16:06 Closing Thoughts and Invitation to Join the Conversation Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Samantha Boulos of Viral Nation. With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals. In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion. Connect with her: Instagram: https://www.instagram.com/samboulos/ Timestamps: 00:00 Unlocking Agency Success: The Power of White Glove Service 00:30 Welcome Back to the WIM Podcast: A Candid Conversation 01:02 Engaging with the Community: Listener Feedback and YouTube Growth 02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing 05:26 The Journey to Influencer Marketing: Samantha's Story 07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency 09:19 Navigating the Job Market: Strategies for Success 10:00 Dealing with Layoffs: A Personal and Professional Perspective 14:52 Toxic Work Environments: Strategies for Survival 19:29 Client Management Mastery: Building Strong Relationships 31:35 Advocating for Women in the Workplace: Empowerment and Equality 34:06 Connecting with Samantha Boulos: Reach Out and Engage 35:17 Wrapping Up: A Look Forward and How to Get Involved Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Steph Martin. Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names. Timestamps: 00:32: Introduction to the desire for more personal episodes and deeper conversations on timely topics. 01:42: Expressing uncertainty about listener interest in non-influencer marketing content. 06:14: Brief overview of the upcoming interview topics and discussion points. 07:04: Mention of various topics covered in the interview, including brand marketing, empowerment, and negotiation tactics. 24:51: Discussion on starting a brand marketing program from the ground up. 25:05: Reflecting on major takeaways and strategies for future implementations. 29:39: Importance of conveying brand messaging and mission to influencers for taboo topics. 31:11: Emphasizing the significance of storytelling and authenticity in brand strategies. 38:02: Advice on improving negotiation tactics for influencers and managers. 39:18: Highlighting the importance of authentic storytelling and avoiding scripted content for brand partnerships. 45:05: Encouraging open communication and goal alignment in partnerships. 55:23: Stressing the empowerment of managers in having open conversations. 56:39: Importance of active listening and mindful communication in navigating challenges. 59:15: Transitioning communication styles to facilitate better understanding and collaboration. 1:05:41: Benefits of automation tools for writing briefs and customer personas. 1:06:38: Use of tools for research, competitor analysis, and product launches. 1:16:24: Encouragement to follow up with experts for further insights and opportunities. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Jeanette Okwu of Beyondinfluence. As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses. Additionally, I service as a board member, advisor, mentor, lecturer, and speaker for various organizations and initiatives. I am passionate about driving digital transformation, leveraging emerging technologies, and empowering diverse and creative talent. My mission is to help brands and creators connect and collaborate at scale, and to shape the future of digital marketing and social media. Connect with her: Instagram: https://www.linkedin.com/in/jeanetteokwu Timestamps [00:00:30] Authenticity in makeup culture. [00:06:07] Influencer marketing career journey. [00:09:17] Former rhythmic gymnast discusses sports. [00:14:41] A unique industry perspective. [00:18:01] Pricing discrepancies in the industry. [00:21:58] Influencer marketing ethics and pricing. [00:26:14] Negotiating influencer collaborations. [00:29:23] Pricing practices in influencer marketing. [00:32:34] Influencer marketing strategies. [00:36:56] International influencer marketing insights. [00:41:08] Affiliate marketing trends. [00:43:47] Creator marketplaces and personal storefronts. [00:47:57] User experience in sales. [00:52:11] Empowering women in advertising. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support