Have a Financial Education or Publishing company? Interested in the details of becoming acquired? Get your answers in today's episode. Ian is the CRO of Magnifi a division of Tifin and has acquired a number of smaller educators and publishers over the past couple years. 00:00 | Who is Ian Rosen?05:56 | Why acquire Financial Education Companies? 08:11 | Is it easier to build a product or an audience? 09:28 | Why not start from scratch vs acquiring a Fined/Finpub company10:39 | Why aquire when you can joint venture or strike an affiliate deal? 12:47 | How big of a factor are compliance issues when acquiring a company?17:30 | Did Ian ever consider acquiring companies related to Fintech?19:04 | Psychology behind Ian's ideal partners22:20 | Short list on why an acquisition would be attractive to a Finpub 24:04 | The beauty of financial alchemy "Finpub to Fintech"27:32 | How have current acquisitions gone? What was learned? Plans going forward?30:44 | Does bad aqcuisition matter less if the backend monetization succeeds?34:16 | What types of products are working right now?36:15 | Themes on what marketing works better than others37:28 | Build a Financial Education company without the Guru phase?38:49 | Acquiring companies with established audiences vs faceless companies39:58 | What type of Revenue Multiples do you look to pay companies you aquire42:30 | Lifetime relationships with founders?43:24 | Compensation model for acquired founders? 45:00 | What marketing machine will future partners have access to?46:48 | Amount of control business owners are going to lose49:51 | Ideal company size that Ian plans to acquire50:43 | What Ian wishes to fix at an early stage56:00 | Ian explains "Chateau Fibonacci"57:09 | Ian's advice for business owners who are planning to quit1:00:13 | Ian's recommended book that he read recently

Today we are speaking with Mark of Bitcoin.live. Check out the annotations for easy scrolling. 00:00 - 1:44 How did Mark start?01:45 - 03:36 What inspired Mark to get here?3:37 - 05:07 Did Mark get drawn to Bitcoin because of the fast gains?05:08 - 07:25 Secure safe path or try something else?07:26 - 09:31 Personality training is the key?09:32 - 12:13 Why go into altcoins space if Bitcoin is the way?12:14 - 15:22 A way to predict the timing of Bitcoin's adoption?15:23 - 19:24 What keeps Mark in Bitcoin during the "bear markets"?19:25 - 20:13 The logic about buying.20:14 - 23:28 What is fractional reserve banking and how did some of the banks get into trouble?23:29 - 25:21 Mark's opinion on bank bailouts?25:22 - 25:52 Bitcoin taking over the monetary system?25:53 - 29:01 The U.S national debt and the inflation going forward.29:02 - 30:48 The future of Bitcoin live.

Today we are speaking with the Co-Founder of Trade Thirsty Jeanette Sims! Get her backstory, what her company does by listening to this episode.

Jami: The crowned affiliate queen has been responsible for multimillion dollar launches including a 28 million dollar affiliate launch in the Financial space. She connects financial products, offers and traffic at Revenue Tree. Get her backstory, thoughts on media and finance and where the industry is headed. 00:00 - 5:55 = How did Jami Start? 5:56 - 7:46 = Jami's Motivation 7:47 - 9:14 = How did Jami raise money with small capital 9:15 - 12:26 = Discussing the intersection between media and finance 12:27 - 14:15 = Sell the idea, not the product 14:16 - 18:56 = Rewind - Jami's Journey 18:57 - 20:44 = What does Revenue Tree do? 20:45 - 24:00 = Partnering with Offer Economics 24:01 - 25:19 = What makes a good affiliate launch? 25:20 - 26:23 = Why get out of bed for Jami? 26:24 - 27:24 = Causes of burn-out 27:25 - 30:44 = Identity as an Entrepreneur 30:45 - 33:22 = Rewind - The Affiliate Queen 33:23: 39:00 = The maturity of the Financial Industry 39:01 - 45:23 = Paul's "Why?" 45:24 - 46:10 = Why currency today is authenticity 46:11 - 49:56 = Progression of an Entrepreneur 49:57 - 53:44 = Hiring an employee - Red Flag Edition 53:45 - 55:02 = The Oregon Trail and What does Jami do on her free time? 55:03 - 58:55 = What does Paul do in his free time? 58:56 - 1:00:19 = How the Candle Industry increased profits 1:00:20 - 1:06:13 = What mistakes financial publisher companies make 1:06:14 - 1:09:19 = VSL or Webinar? 1:09:20 - 1:13:22 = How many times to email internal list? 1:13:23 - 1:16:49 = How much to email your list? 1:16:50 - 1:18:17 = 1 tactic to increase sales 1:18:18 - 1:22:12 = Free organic leads? 1:22:13 - 1:24:49 = What is Offer Economics going to do for Revenue Tree? 1:24:50 - 1:30:19 = Conversion Audit - What is it? 1:30:20 - 1:31:53 = Who is somebody on YouTube that Jami wants to be?

Follow along as we build Giles business from scratch! Get Funnels, Website, Templates, Strategy and Negotiation tactics by following along: https://offereconomics.com/journey/ ANNOTATIONS 00:00 - 04:17 = Where did Giles start? 04:18 - 05:51 = How long did it take for Giles so start investing 05:52 - 05:18 = What is the current point of Giles's company? 05:19 - 07:37 = What is Giles's plan going forward? 07:38 - 11:55 = Does Giles prefer starting his own fund? 11:56 - 1:41 = Why is seasonal trading different? 12:42 - 15:04 = Difference between analysis and sales 15:05 - 18:28 = Giles's presentation on S&5 500 18:29 - 24:44 = Giles's experience with past clients 24:55 - 26:04 = Is there a high margin that Giles can add to his offer? 26:05 - 28:43 = Finding the perfect balance for the clients to have the largest outcome. 28:44 - 33:23 = What would be the largest outcome 33:24 - 37:29 = What's some thing that Giles has wasted a bunch of time on in his life? 37:30 - 44:10 = What has been Giles's motivation as Christian?

Creating Value Through Price Alone? The $120 Cheesesteak.

Offer Component #8 - Social Proof and what to do if you don't have any?

Change fake urgency and scarcity to real structural urgency and scarcity.

Offer Component #6: Guarantees - Reverse the Risk: How? Why? Examples please.

Are offering "Bonuses" helpful? We discuss in Irresistible Offer Component #5: Bonuses – Add more value than your main offering.