How good is your answer to the most important question in sales: Why Should I Refer You? In each episode, bestselling author and multiple time entrepreneur Mike Garrison engages with his guests around their answers to that critical question. He will dive into when that question gets answered (hint: often you aren’t present for the conversation), what kinds of answers guests have used to successfully get meetings with ideal prospects and what answers they have heard when they were buying or referring that resulted in lost deals.